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42 Cards in this Set
- Front
- Back
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Air Play
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Radio time for a song.
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Payola
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Bribes to put song on air. Could be bribes for promotion for products.
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Napster & File Sharing
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Created by Shawn Fanning. Big success but highly illegal.
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Itunes
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Breaks up albums into sing tracks, pulls companies in.
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Digital Distribution
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It grew still in in 2012 by 9 percent, Music industry profit flat at 7.1 Billion.
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Fairness Doctrine & Repeal
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All broadcast had to be balanced and fair. 1980 FCC dissolves the document. Era of deregulation. Congress tried to bring it back but failed. 2001 got rid of doctrine.
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Edward R Murrow.
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Started at CBS. Did reporting on the war.
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B Movie
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A low budget movie sometimes played with a regular movie.
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Paramount Decision
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Big studios have to sell one piece such as theaters so there is not a monopoly.
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Corporation for Public Broadcasting (CPB)
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Quasi-government agency that channels tax-generated funds into the U.S. noncommercial television and radio system.
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Community Antenna Television
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Early local cable television systems; also known as CATV.
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Gerald Levin
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Put two and two together and came up with a new direction for television. Created HBO.
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Satellite Delivery
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DirecTV bigger company and Dish. Delivery service from satellites to individual earth stations on houses.
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Animated films
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Narrative films with drawn scenes and characters.
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Documentary Film
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Attempt to show how it really happened.
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Docuganda Films
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Documentary and propaganda put together. Has opinion.
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Suspension of beliefe
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Asking the audience to just believe it.
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Video on demand
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Viewer controlled access to content at anytime.
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Time Shifting
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Tivo or other DVRs. Changes the time that the show is played.
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Mass Communication
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Technology enabled process by which messages are sent to large, faraway audiences.
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Mass Media
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Vehicles through which messages are deliver to mass audiences.
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Media Multitasking
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When doing two things with different types of media. Talking on the phone and watching tv.
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Symbiosis
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The media depends on us and we depend on them.
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Media Literacy
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Ability to get media, analyze it, interrupt, access it.
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Linguistic Literacy
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Being able to interrupt text and images.
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Visual Literacy
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Being able to interrupt just an image.
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Film Literacy
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To look at motion media and understand them.
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Message vs Messenger
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The messenger delivers the message.
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Demassification
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Breaking a mass audience into more specific ones.
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Narrow Casting
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Delivering a message to a specific audience instead of to a mass audience.
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Marketplace of ideas
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The concept that a robust exchange of ideas, with none barred yields better consensus.
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Mass Communication is _______ based.
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Technology
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Mass Comm started with what.
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Moveable metal types.
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Johannes Gutenberg
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Created movable metal types in mid 1440s.
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Guetenberg's Impact
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They were able to make multiple copies, being an author was now a job, helped print bibles.
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Mathew Brady
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Recorded the civil war in photography.
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Samuel Morse
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Morse code and telegraph.
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Farsworth
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Tv pioneer. First electronic tv
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Binary Code
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0's and 1's goes through fiberoptic.
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Guglielmo Marconi
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First guy to invent wireless communications. Ships to shore.
Obstacles - British government dropped him Company Fails Legal battle Lack of public support Competition Courts delayed him. |
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The newspaper Preservation act of 1970 allowed newspapers to
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Combine non-news operations without violating anti-trust laws.
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True or False - The penny press was so named because it cost just one cent to produce.
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False
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