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15 Cards in this Set
- Front
- Back
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What refers to the selection and managment of marketing channels and the physical distribution of products?
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Distribution strategy
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what are 2 awesome and effective new ways delivering advertising messages?
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undercover marketing and buzz marketing
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what are the 6 key points of marketing?
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Target markets
Position(image) Product Price Promotion(integrated market communications) Place(distribution) |
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what is marketing mix?
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marketing mix is a set of strategic element including product, price, distribution, and marketing communications
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what are you doing when you are setting quality of standards, packaging, brand name, sizes, guaruntees and levels of service?
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PRODUCT STRATEGIES
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when you are devising a strategy that focuses on marketing practice or unique atributes or differential advantages of a product that are of value to the customers in order to distinguish from all other products of similar nature are, what type of plan is this?
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Product differentiation
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when you are refering to the selection, managment and the price of a product, what two strategies would you use?
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distribution and price strategies
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if ipod wanted to support the superbowl because the wanted to get some more advertising out there, what tould this be called?
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event marketing
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businesses placing greater emphasis on socially responsible marketing is part of what?
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public image
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cupons, free goods, extra time, and premiums are apart of what?
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sales promotions
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when a customer is buying something on the more upscale end, what are they buying besides the product?
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they are buying atmosphere, brand, image, ect...
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why is word of mouth not advertising?
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because they are not paying you, word of mouth is just a result of good marketing
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what is a strategic alliance?
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is a partnering process whereby two firms combine their recources in a marketing venture for the purpose of satisfyingh the customers they share
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business orginizations exist to serve their customers, and employees contribute to this as well, what is this?
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corporate culture
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what is test marketing?
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placing a product for sale in one or more geographic areas and observing its performance, as in a marketing plan, and seeing if it would be good to sell in other places as well
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