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35 Cards in this Set
- Front
- Back
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Administered distribution system
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A distribution system in which producers manage all of the marketing functions at the retail level
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agents/brokers |
Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods |
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Cash-and-carry wholesalers |
Wholesalers that serve mostly smaller retailers with a limited assortment of products |
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channel of distribution |
A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumer |
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Contractual distribution system
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A distribution system in which members are bound to cooperate through contractual agreement |
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Corporate distribution system |
A distribution system in which all of the organizations in the channel of distribution are owned by one firm |
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direct marketing |
any activity that directly links manufacturers or intermediaries with the ultimate consumer |
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direct selling
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selling to consumers in their homes or where they work |
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drop shippers |
wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer |
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Electronic retailing |
selling goods and services to ultimate customers over the internet |
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Exclusive distribution
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distribution that sends products to only one retail outlet in a given geographic area |
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freight forwarder
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an organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination |
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Inbound logistics
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the area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers |
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Information utility |
adding value to products by opening two-way flows of information between marketing participants |
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intensive distribution |
distribution that puts products into as many retail outlets as possible |
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Intermodal shipping |
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Logistics
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Marketing intermediaries |
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materials handling |
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Merchant wholesalers |
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Outbound logistics |
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Place utility
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Rack jobbers |
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retailer |
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reverse logistics |
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selective distribution |
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service utility |
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Social commerce |
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Supply-chain (value chain) |
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Supply-chain management |
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Telemarketing |
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Time utility |
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Utility |
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Wholesaler |
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Possession utility |
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