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21 Cards in this Set
- Front
- Back
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Am meaning |
amplitude modulation |
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AM - how it works |
amplitude or strength of the carriers waves vibrations fluctuates with the sounds |
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AM frequencies |
535 kHz- 1605 kHz |
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AM advantages and disadvantages |
advantages: signals travel farther than FM, waves travel better on hard ground and water disadvantages: static, reception is affected by atmospheric conditions (lightning |
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FM meaning |
frequency modulation |
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how FM works |
cover distances through transmitters as far as the eye can see |
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FM frequencies |
88 mHz- 108 mHz |
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Fm advantages and disadvantages |
less static, sun doesnt change distance, d- less distance, less stations |
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what is a market |
place where sellers of a particular good can meet with buyers where there is potentioal for a transaction to take place |
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largest market and smallest market |
largest : New york 15 mill smallest: caspar wyoming 64,000 |
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top format in chicago |
CHR - contemporary hit radio |
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#1 in chicago |
WVAZ single station or WBBM (news) |
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general manager |
in charge of station makes sure everything is good with FCC rules |
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program director |
stations sound is under program director |
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engineer |
make sure sound comes out nicely |
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traffic |
gives reports on the upcoming traffic in the area |
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promotions |
gets station publicized by giving away things to listenings and callers |
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production |
coordinates for advertising |
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sales |
marketer for advertising |
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news |
things that are happening |
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legal station id what and when |
call letters + town W(west) K(east) cuts off at mississippi |
