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14 Cards in this Set
- Front
- Back
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International Marketing
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the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations
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3 aspects of the international marketing task
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marketing decisions factors. domestic environment. foreign environment
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obstacles to environmental adaption
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self-reference criterion(src). ethnocentrism
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5 stages of international marketing involvement
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no direct foreign marketing. infrequent foreign marketing. regular foreign marketing. international marketing. global marketing.
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3 distinctive approaches to strategic orientation in international marketing
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domestic market orientation. multi-domestic orientation. global market orientation.
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balance of payments
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the system of accounts that record a nation's international finance transactions
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3 components of the balance payments
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current account. capital account. reserve account.
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arguments for protectionism
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encourage capital accumulation. national defense. increase of business size. conservation of national resources.
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trade barriers
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tariffs. quotas. standards. antidumping penalties. monetary barriers. domestic subsides and economic stimuli. voluntary export restraint.
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laws to ease trade restrictions
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general agreement on tariffs and trade (GATT). world trade organization (WTO). international monetary fund (IMF). World bank group
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various underpinnings of the historical perspective of global business
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history and contemporary behavior. history is subjective. manifest destiny and monroe doctrine
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geographical aspects of global business
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climate and topography. nature and economic growth. social responsibility and environmental management. resources.
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dynamics involved in global population trends
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controlling population growth. rural/urban migration. population decline and aging. worker shortage and immigration. world trade routes
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various communication links
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telegraph. telephone. television. computer. satellites. internet.
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