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10 Cards in this Set

  • Front
  • Back
Orientalism
Has been srticulated thru metaphors. Oriental person is seen as a single image, generalizations, seen as inferior to West
Invisible College
40's & 50's- Social scientific cross-cultural, administrative research focusing on immediate results in business and military, quantifiable diff, esp n nonverbals, focus on diff n nationality
Interpretive Turn
Victor Turner & Clifford Geertz 60's & 70's- Qualitative research, participant observation, understnad participants worldview, a more poetic & personal research style
Ideological Turn
80's to present- critical analysis of material, economic, militarty, & other froms of power, communication across cultures assumed to feature elements of power, includes post-colonialism
Conservative Functions of comm
Maintaining and repairing reality
Proressive Functions of comm
Creating and transforming reality
Phenomenology
considerations of objective reality are not taken into account
exocticism
tendency to adopt what is exotic, or to create a more exotic view of an object than what really exists
How communication influences culture
Communication helps create the cultural reality of a community. Various aspects of culture are enacted in speech communities in contexts
Limitations of value frameworks
Identifying cultural values helps us understand broad cultural differences, not everyone in a given society holds the dominant value. Value heterogenity, essentialize ppl