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12 Cards in this Set
- Front
- Back
- 3rd side (hint)
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culture
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Learned patterns of behavior and attitudes shared by a group of people.
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ethnography of communication
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A specialized area of study within communication. Taking an interpretive prespective, scholars analyze verban and nonverbal activites that have symbolic significance for the members of cultural groups to understand the rules and patterns followed by the groups.
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symbolic significance
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The importance of meaning that most members of a cultural group attach to a communication activity
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embodied ethnocentrism
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Feeling comfortable and familiar in the spaces, behaviors, and actions of others in our own cultural surroundings.
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communication
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A symbolic process whereby reality is produced, maintained, repaired and transformed.
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cultural values
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The worldview of a cultural group and its set of deeply held beliefs.
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power distance
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A cultural variability dimension that concerns the extent to which people accept an unequal distribution of power.
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masculinity-femininity value
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A cultural variability dimension that concerns the degree of being feminine - valuing fluid gender roles, quality of life, service, relationships, and interdependence - and the degree of being masculine - emphasizing distinctive gender roles, ambition, materialism, and independence.
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uncertainty avoidance
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A cultural variability dimension that concerns the extent to which uncertainty ambiguity, and deviant ideas and behavior are avoided.
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long-term v. short-term orientation
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a cultural variability dimension that reflects a cultural-group orientation toward virtue or truth.
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long-term emphasis: virtue
short-term emphasis: truth |
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communication ritual
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A set form of systematic interactions that take place on a regular basis
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performative
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Acting or presenting oneself in a specific way so as to accomplish some goal.
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