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28 Cards in this Set

  • Front
  • Back
demand planning
the combined process of forecasting and managing customer demands to create a planned pattern of demand that meets the firm's operational and financial goals
demand forecasting
a decision process in which managers predict demand and make operational plans accordingly
demand management
a proactive approach in which managers attempt to influence either the pattern or consistency of demand
stable pattern
a consistent horizontal stream of demands
seasonality and cycles
regular demand patterns of repeating highs and lows
trend
the general sloping tendency of demand, either upward or downward, in a linear or non linear fashion
shift or step change
a one-time change in demand, usually due to some external influence on demand
autocorrelation
the correlation of current demand values with past demand values
forecast error
the difference between a forecast and the actual demand
grassroots forecasting
a technique that seeks inputs from people who are in close contact with customers and products
executive judgement
forecasting techniques that use input from high-level experienced managers
historical analogy
a forecasting technique that uses data and experience from similar products to forecast the demand for a new product
marketing research
a forecasting-technique that bases forecasts on the purchasing patterns and attitudes of current or potential customers
Delphi method
forecasts developed by asking a panel of experts to individually and repeatedly respond to a series of questions
time series analysis models
Forecasting models that compute forecasts using historical data arranged in the order of occurence
naive model
a simple forecasting approach that assumes that recent history is a good predictor of the near future
moving average
a forecasting model that computes a forecast as the average of demands over a number of immediate past periods
weighted moving average
a forecasting model that assigns a different weight to each period's demand according to its importance
exponential smoothing
a moving average approach that applies exponentially decreasing weights to each demand that occurred farther back in time
smoothing coefficient
a parameter indicating the weight given to the most recent demand
regression analysis
a mathematical approach for fitting an equation to a set of data
simulation models
sophisticated mathematical programs that offer forecasters the ability to evaluate different business scenarios that might yield different demand outcomes
focused forecasting
a combination of common sense inputs from frontline personnel and a computer simulation process
forecast accuracy
the measurement of how closely the forecast aligns with the observations over time
forecast bias
the tendency of a forecasting technique to continually over predict or under predict demand.
mean absolute deviation
the average size of forecast errors, irrespective of their directions
postponable product
a product designed so that it can be configured to its final form quickly and inexpensively once actual customer demand is known
collaborative planning, forecasting and replenishment
a method by which supply chain partners periodically share forecasts, demand plans and resource plans in order to reduce uncertainty and risk in meeting customer demand.