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14 Cards in this Set
- Front
- Back
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Why advertising is like real estate
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location, location, location
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Hottest 2 areas of advertising
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outdoor, internet
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Outdoor advertising leaders
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Clear Channel Outdoor (CCO), Lamar Advertising (LMR), Focus Media (FMCN), Daktronics (DAKT)
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Hottest thing in outdoor advertising
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digital, LCD screens
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Internet advertising leaders
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ValueClick (VCLK), Aquantive (AQNT), Traffix (TFRX)
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Why outdoor advertising is still hot
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People stuck in traffic: cars, buses; congestion, high commuter times
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Economics of digital billboards
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Cost more to buy and set up; but permit "free" changing of content. MCD breakfast sandwhich in AM; BBI movies on the way home! Only a few hundred exist now
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|
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Why advertising is like real estate
|
location, location, location
|
|
|
Hottest 2 areas of advertising
|
outdoor, internet
|
|
|
Outdoor advertising leaders
|
Clear Channel Outdoor (CCO), Lamar Advertising (LMR), Focus Media (FMCN), Daktronics (DAKT)
|
|
|
Hottest thing in outdoor advertising
|
digital, LCD screens
|
|
|
Internet advertising leaders
|
ValueClick (VCLK), Aquantive (AQNT), Traffix (TFRX)
|
|
|
Why outdoor advertising is still hot
|
People stuck in traffic: cars, busses; congestion, high commuter times
|
|
|
Economics of digital billboards
|
Cost more to buy and set up; but permit "free" changing of content. MCD breakfast sandwhich in AM; BBI movies on the way home! Only a few hundred exist now
|
