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14 Cards in this Set

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  • Back
Why advertising is like real estate
location, location, location
Hottest 2 areas of advertising
outdoor, internet
Outdoor advertising leaders
Clear Channel Outdoor (CCO), Lamar Advertising (LMR), Focus Media (FMCN), Daktronics (DAKT)
Hottest thing in outdoor advertising
digital, LCD screens
Internet advertising leaders
ValueClick (VCLK), Aquantive (AQNT), Traffix (TFRX)
Why outdoor advertising is still hot
People stuck in traffic: cars, buses; congestion, high commuter times
Economics of digital billboards
Cost more to buy and set up; but permit "free" changing of content. MCD breakfast sandwhich in AM; BBI movies on the way home! Only a few hundred exist now
Why advertising is like real estate
location, location, location
Hottest 2 areas of advertising
outdoor, internet
Outdoor advertising leaders
Clear Channel Outdoor (CCO), Lamar Advertising (LMR), Focus Media (FMCN), Daktronics (DAKT)
Hottest thing in outdoor advertising
digital, LCD screens
Internet advertising leaders
ValueClick (VCLK), Aquantive (AQNT), Traffix (TFRX)
Why outdoor advertising is still hot
People stuck in traffic: cars, busses; congestion, high commuter times
Economics of digital billboards
Cost more to buy and set up; but permit "free" changing of content. MCD breakfast sandwhich in AM; BBI movies on the way home! Only a few hundred exist now