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56 Cards in this Set
- Front
- Back
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ATF |
Above the Fold |
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BT |
Behavioral Targeting |
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BTF |
Below The Fold |
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CPA |
Cost Per Acquisition |
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CPC |
Cost Per Click |
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CPD |
Cost Per Download |
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CPE |
Cost Per Engagement |
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CPM |
Cost Per Thousand |
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CPO |
Cost Per Order |
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CPS |
Cost Per Sale |
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CPV |
Cost Per View |
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CTC |
Click To Continue |
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CTR |
Click Through Rate |
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CTV |
Click To View |
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DMA |
Designated Market Area |
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DMP |
Data Management Platform |
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DR |
Direct Response |
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DSP |
Demand Side Platform |
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eCPM |
effective Cost Per Thousand |
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FEP |
Full Episode Player |
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GRP |
Gross Rating Point |
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HTML |
Hyper-text Markup Language |
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IAB |
Internet Advertising Bureau |
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IO |
Insertion Order |
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IP |
Internet Protocol |
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KPI |
Key Performance Indicator |
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LDA |
Legal Drinking Age |
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MMM |
Mixed Media Marketing |
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MRAID |
Rich Media Player Ad Interface |
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MSA |
Master Service Agreement |
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OOH |
Out of Home |
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OPA |
Online Publisher Ad |
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OVP |
Online Video Platform |
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PII |
Personally Identifiable Information |
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POP |
Point of Purchase |
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RFI |
Request For Information |
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RFP |
Request For Proposal |
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ROAS |
Return On Ad Spend |
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ROI |
Return On Investment |
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ROS |
Run Of Site |
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RPM |
Revenue Per Thousand |
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RSS |
Real Simple Syndication |
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RTP |
Real Time Bidding |
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SEM |
Search Engine Marketing |
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SEO |
Search Engine Optimization |
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SOV |
Share Of Voice |
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SSP |
Supply Side Platform |
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T&C |
Terms & Conditions |
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TRP |
Target Rating Point |
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UGC |
User Generated Conent |
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VAST |
Video Ad Sharing Template |
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VMAP |
Video Mobile Ad Player |
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VOD |
Video On Demand |
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VPAID |
Video Player Ad Interface Definition |
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WAP |
Wireless Application Protocol |
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WWW |
World Wide Web |
