I Sc Test 2

Front 1

4 components of marketing strategy

Back 1

Company mission and vision statements, competitive advertising or USB, synergy, resources

Front 2

Marketing leader strategies

Back 2

To be the top leader in the market

Front 3

Marketing challenger strategies

Back 3

When they want to challenge a market leader

Front 4

Marketing follower strategies

Back 4

Want to profit from the success of other companies

Front 5

Niche marketing strategies

Back 5

Pursue small well defined segment

Front 6

Mass Marketing strategies

Back 6

Use the same message for the entire market

Front 7

Typical customer profile

Back 7

A description of a firm's most frequent customers

Front 8

5 step decision making process

Back 8

Problem aware ess, search for information, valuation of alternatives, purchase, post-purchase evaluation

Front 9

Reference groups and influencers

Back 9

People we compare ourselves to Example Oprah

Front 10

Subcultures and life cycles

Back 10

Developmental changes that people go through typically related to age

Front 11

Marketing research vs. market research

Back 11

Marketing research this research is generated for in from entire marketing program. consumer behavior

Market research is research about retailers market & potential market

Front 12

What is research

Back 12

Systematic in objective collection, analysis, evaluation, and presentation of information on specific issues to help management make effective decisions

Front 13

Measurement vs metric

Back 13

Measurement is to mention, quantity, capacity ascertained by measuring

Metric is a system that helps to quantify a trend dynamic or characteristic

Front 14

Mission statement

Back 14

The purpose of an organization

Front 15

Vision statement

Back 15

Where the company sees itself going over the next several years

Front 16

What are demographics

Back 16

Statistics

Front 17

What are Geographics

Back 17

Location

Front 18

What are psychographics

Back 18

Values and beliefs

Front 19

What are behavioristics

Back 19

How they think

Front 20

What are geodemographics

Back 20

Geography and population statistics to understand consumer market

Front 21

Coincidental testing

Back 21

The audience is tested while being exposed

Front 22

Concurrent testing

Back 22

Testing done while and IMC campaign is up and running

Front 23

Make good messages

Back 23

Commercial or ad credit the media gives due to an error in the running of an intended advertisement

Front 24

Heavy usage index

Back 24

Measures the usage of a category of a specific brand by customers

Front 25

CDI

Back 25

CAtegory development index my friends aren't doing well where they should

Front 26

AAU

Back 26

Awareness, attitudes, and usage. Awareness levels of customers

Front 27

consumer satisfaction

Back 27

Level of satisfaction with a product

Front 28

ROI

Back 28

Return on investment or how well the money paid back is doing compared to competitors

Front 29

Media

Back 29

The plural of medium

Front 30

Medium

Back 30

Specific category of delivery system. TV magazine's social media radio

Front 31

Media vehicle

Back 31

The particular carrier Cosmo Grey's Anatomy Facebook

Front 32

Research Vendors

Back 32

Neilson, VALS, Experian

Front 33

Reach

Back 33

The number or percent of different audience members who may see it once

Front 34

Reach formula

Back 34

Grows over time / exposure

Front 35

Frequency

Back 35

Average number of times they are exposed to it in a given time

Front 36

Formula for frequency

Back 36

GRP / reach

Front 37

Ratings point

Back 37

share of potential viewers

Front 38

Gross ratings point

Back 38

Large number counts multiple exposures

Front 39

GRP fornula

Back 39

Reach × Frequency

Front 40

Target Ratings point

Back 40

we only look at data within a target audience for a specific rating

Front 41

Continuous media schedule

Back 41

Constant even

Front 42

Pulsing media schedule

Back 42

Constant messaging but uneven per month

Front 43

Flighting media schedule

Back 43

Varies month to month

Front 44

CPM

Back 44

Cost per thousand the M is a Roman numeral for quote unquote thousand cost to reach 1000 audience members

Front 45

CPP

Back 45

Cost per point what it cost to get 1 ratings point

Front 46

Advertising

Back 46

Getting the best possible selling message to the right target audience at the best possible time

Front 47

Advertising objective three steps

Back 47

State key fact why should you buy the product. State key problem what campaign will attempt to solve it. IMC communication objective why the program will have an impact on the customer.

Front 48

4 P's

Back 48

Price product promotion place

Front 49

The four C's

Back 49

coherence consistency continuity complementary communication

Front 50

LBM

Back 50

Location based marketing

Front 51

CRM

Back 51

Customer relationship management

Front 52

Concept testing

Back 52

Uses qualitative and sometimes quantitative data to evaluate the idea before it's launched

Front 53

Market share

Back 53

Level of competitiveness

Front 54

BDI

Back 54

which market provides the best sales for their product