Hrtm 142 Midterm 1

Front 1

Risk Management

Back 1

Preemptive planning to reduce financial responsibility

Front 2

Authorization

Back 2

Within the scope of one's job duties to sign contracts

Front 3

Cost Per Impression

Back 3

A value/cost placed on getting an attendees attention

Front 4

In-Kind

Back 4

A product or service sponsor that is not a cash expenditure

Front 5

Co-Dependency

Back 5

A term for venue availability contingency clause

Front 6

Function Space

Back 6

A designated area in a venue to be used for events//exhibits

Front 7

Sponsorships

Back 7

A medium for companies to give their products visibility

Front 8

Negotiation Process

Back 8

A dialog between interested parties to reach understanding terms

Front 9

Contracting Parties

Back 9

The full legal name and address of business bound by agreement

Front 10

Integrated Marketing

Back 10

A series of activities combined together with common focus

Front 11

Sponsorship is an investment in ____ or __ ____ services.

Back 11

cash OR in kind

Front 12

Negotiating a contract should be mutually ___ and _______

Back 12

fair AND reasonable

Front 13

Factors (acts of god) beyond control is called ____ _____

Back 13

force mejor (<-- sounds like measure)

Front 14

3 principles of risk management are:

Back 14

Avoidance, retention, transfer liability

Front 15

A legally binding contract must be ___ and ___.

Back 15

signed AND dated

Front 16

Drayage Company

Back 16

A company that receives all exhibit material, stores and transports into the convention and exhibition site then sets it up.

Front 17

Exhibit Booth

Back 17

Individual display area constructed to exhibit products or convey a message.

Front 18

Marshaling Yard

Back 18

A check in area for trucks delivering exhibit material

Front 19

Bill of lading

Back 19

a document or form that lists goods shipped or to be shipped

Front 20

Freight

Back 20

Exhibit properties, products, and other materials shipped for an exhibit.

Front 21

Pipe and Drape

Back 21

Tubing covered with fabric as to create separate exhibit booths

Front 22

Exclusive Contractor

Back 22

A supplier named by the show organizer or facility as the sole agent to provide services to an exposition

Front 23

Island Booth

Back 23

An exhibit space with aisles on all four sides

Front 24

Floor Plan

Back 24

A map showing layout of exhibit space and booths

Front 25

Dock

Back 25

A place where freight is loaded onto and taken away from vehicles

Front 26

A tradeshow is also known as:

Back 26

exhibition, farmers market, or tradefair (many examples)

Front 27

Exhibitions are powerful engines of ___ ____

Back 27

economic impact

Front 28

The economic impact on direct spending in the US is $____

Back 28

122.31 Billion

Front 29

Nothing Rivals the power of ___ to ___ engagement

Back 29

face TO face

Front 30

Tradeshows are a primary place where ___ and ___ meet.

Back 30

buyers AND sellers

Front 31

Marketing Mix

Back 31

A combination of product offerings used to reach a target audience

Front 32

Direct Mail

Back 32

An eye catching marketing piece that catches a buyers eye via brochure or post card.

Front 33

Dominant Media

Back 33

The top industry publications that have the attention of the buyer.

Front 34

Strategic Analysis

Back 34

A look at the larger competitive market picture

Front 35

Pattern

Back 35

Time frame and locations where a show may happen

Front 36

Prospectus

Back 36

A show organizers promotional piece to entice exhibitors to participate

Front 37

Tactical Analysis

Back 37

An in-depth comparison of details at like exhibits

Front 38

Cost per square foot

Back 38

An average expense of a booth used to help budget

Front 39

Floor Plan

Back 39

A map showing layout of exhibit space and booths

Front 40

Prospecting

Back 40

a sellers process of identifying buyers

Front 41

Marketing is a process of knowing human ___ and ___.

Back 41

wants AND needs

Front 42

Show organizers must sell ___ ___ and deliver ___.

Back 42

booth space AND DELIVER attendees.

Front 43

Show organizers use ______ analysis to build ____ brand strength.

Back 43

competitive ANALYSIS TO build

Front 44

The exhibition Triangle consists of ___ ___ & ____.

Back 44

show organizer, exhibitor, & consumer

Front 45

An effective direct mail campaign will: ___ ___ ___ ___

Back 45

attention, interest, drive, desire

Front 46

A narrow focus show is ____, a broader perspective show is ____.

Back 46

consumer....industry

Front 47

T/F Tradeshows were founded in the 19th century

Back 47

F

Front 48

T/F Exhibitions are stand alone events

Back 48

F

Front 49

T/F A bone yard is a cemetery for unwanted exhibit items

Back 49

F

Front 50

T/F IAEE stand for I Am Exhibit Experienced

Back 50

F

Front 51

T/F Tradeshows only happen in North America

Back 51

F

Front 52

T/F Exhibits are unique marketplace events

Back 52

T

Front 53

T/F An art show is an exhibit

Back 53

T

Front 54

T/F An average marketplace last 6 days

Back 54

F

Front 55

T/F There were 3000 events utilizing over 3,000 SF of space

Back 55

F

Front 56

T/F San Jose is a top city for tradeshows and exhibitions

Back 56

F

Front 57

T/F SWAG is a lamp that provides a defined circle of light

Back 57

F

Front 58

T/F An average trade show booth is 20' x 14'

Back 58

F

Front 59

T/F Tradeshows are a minimal revenue source for associations

Back 59

F

Front 60

T/F Technology continues to make shows more lucrative

Back 60

T

Front 61

T/F Convention Centers are the only place exhibits can be held

Back 61

F

Front 62

T/F A rigger is a place where people stand during a meeting

Back 62

F

Front 63

T/F MPI is an acronym for Meeting Professionals International

Back 63

T

Front 64

T/F Consumer shows are invitation only events

Back 64

F

Front 65

T/F Media should not be informed of a show or exhibit

Back 65

F

Front 66

T/F The Mona Lisa in Paris is on a temporary exhibit

Back 66

F

Front 67

T/F A Stanchion is a European name of an exhibit booth

Back 67

F

Front 68

T/F There are about 10 associations that help govern the industry

Back 68

F

Front 69

T/F Zoo a place where animals are held during a tradeshow

Back 69

F

Front 70

T/F The number one global tradeshow destination is the Caribbean

Back 70

F

Front 71

T/F Matchmaking allows buyers and sellers to connect prior to the show

Back 71

T

Front 72

T/F Sponsorships cost lots of money

Back 72

F

Front 73

T/F The sales cycle is getting a buyers attention

Back 73

F

Front 74

T/F Move in and move out dates are flexible

Back 74

T

Front 75

T/F It's good to change sponsorships often

Back 75

F

Front 76

T/F Show insurance is important to the success of the show

Back 76

T

Front 77

T/F Risk assessments are not effective management tools

Back 77

F

Front 78

T/F Sponsorships are always very expensive to participate in

Back 78

F

Front 79

T/F Team San Jose contracts are show and sweet

Back 79

F

Front 80

T/F Knowing who exhibited at a prior year show is not important

Back 80

F

Front 81

T/F Exhibit space rentals are always charged to a customer

Back 81

T

Front 82

T/F Arbitration is mandatory in contracts

Back 82

F

Front 83

T/F Media kits are not useful in understanding sponsorship

Back 83

F

Front 84

T/F Show organizers are required to sell sponsorships

Back 84

F

Front 85

T/F Termination and cancellation are synonymous

Back 85

T

Front 86

T/F Attrition is not important when dealing with cancellation

Back 86

F

Front 87

T/F All trade show booths cost the same

Back 87

F

Front 88

T/F The sales cycle is getting a buyers attention

Back 88

F

Front 89

T/F Prospectuses are only sent via direct mail

Back 89

F

Front 90

T/F Advertisers use all publications in the industry

Back 90

F

Front 91

T/F Anyone can exhibit at any tradeshow at anytime

Back 91

F

Front 92

T/F Consumer shows are specific in nature to a "lifesyle"

Back 92

T

Front 93

T/F Email campaigns are cost effective and measurable

Back 93

T

Front 94

T/F Team San Jose does only direct mail campaigns

Back 94

F

Front 95

T/F Knowing who exhibited at a prior year show is not important

Back 95

F

Front 96

T/F Exhibit floor leads cost over 30% more than other prospects

Back 96

F

Front 97

T/F Attendee analytic are used to entice exhibitors to buy booths

Back 97

T

Front 98

T/F Consumer shows are profit events for show organizer

Back 98

T

Front 99

T/F Tradeshows are a minimal revenue source for associations

Back 99

F

Front 100

T/F You can use a direct mail "give away" prize for stopping by booth

Back 100

T

Front 101

T/F Social Media is an ineffective for on site promotions

Back 101

F