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23 Cards in this Set
- Front
- Back
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What are the 5 key questions makeup the hospitality and travel marketing system? |
Where are we now? |
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What are the 5 key questions makeup the hospitality and travel marketing system? |
Where would we like to be? |
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What are the 5 key questions makeup the hospitality and travel marketing system? |
How do we get there? |
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What are the 5 key questions makeup the hospitality and travel marketing system? |
How do we make sure we get there? |
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What are the 5 key questions makeup the hospitality and travel marketing system? |
How do we know if we got there? |
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What are the four fundamentals of the hospitality and travel marketing system? |
Strategic Market Planning Describe the process of developing long term plans. |
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What are the four fundamentals of the hospitality and travel marketing system? |
Marketing Orientation Satisfying customer needs and wants must have the top priority in an organization. |
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What are the four fundamentals of the hospitality and travel marketing system? |
Differences between Products and Services Marketing Business of marketing and providing services. |
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What are the four fundamentals of the hospitality and travel marketing system? |
Understanding Customer Behavior |
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What are the benefits of following the procedure suggested in the hospitality and travel system? |
Priority on planning Planning one year ahead is not enough, multi-year (strategic marketing plans) are required. |
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What are the benefits of following the procedure suggested in the hospitality and travel system? |
Logical flow of efforts The five key questions. |
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What are the benefits of following the procedure suggested in the hospitality and travel system? |
Better balance of marketing activities The system is used continuously and experience is gained from every use. Something different is learned each time. |
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Strategic marketing plan |
long term, 3 to 5 years. |
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Marketing plan |
short term, 2 years or less. |
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TRUE OR FALSE Several strategic market plans make up one marketing plan. |
FALSE |
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TRUE OR FALSE The hospitality and travel industry is a system because it consists of a group of interrelated organizations that share a common purpose and goals |
TRUE |
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TRUE OR FALSE The step in the hospitality and travel marketing system that involves measurement and evaluation is "How do we make sure we get there?" |
FALSE |
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TRUE OR FALSE It is unnecessary and unrealistic to plan marketing for more than one or two years into the future. |
FALSE |
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TRUE OR FALSE The last step in the hospitality and travel marketing system answers the question "How do we know if we got there?" |
TRUE |
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When marketing hotels, restaurants, and other travel businesses, which of the following questions must be answered first? |
Where are we now? |
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The difference between a marketing plan and a strategic market is: |
A strategic market plan covers a period of three or more years; a marketing plan is for a period of two years or less. |
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Which accurately explains the relationship of long- and short-term marketing planning. |
They are related but cover different time periods. |
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The hospitality and travel marketing system is: |
An approach to marketing that all hospitality and travel organizations can adapt to meet their needs. |
