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23 Cards in this Set
- Front
- Back
Discretionary Income |
Money left after expenses have been paid. |
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Who were the only people with time and discretionary income in the 1800s? |
The wealthy |
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How many hours a week did the average worker work in the 1800s? |
70 hours |
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What did labor unions do after the civil war? |
they fought and won higher wages
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Hows did the 1890s see a rise in the working class traveling? |
The creation of public transportation. |
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Vitascope |
Early film projector |
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Who were the Lumiere brothers? |
1st movie makers |
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George Eastmen |
Established Eastman-Kodak |
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What was the first talking movie? |
The Jazz Singer |
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Mary Pickford |
First international movie star |
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What did the Sports/Entertainment marketing industry do to the public in the 1930s |
It offered a distraction from the hardships of the Great Depression |
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How was entertainment made easily available to the working class? |
The development of technology and innovations |
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What did Thomas Edison invent in the 1890s? |
The kinetescope, a device for viewing moving pictures. |
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Nickelodeon |
1st movie theater which charged a nickel |
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Who set Baseball records that would stand for decades? |
Babe Ruth |
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Vendor |
Seller of products |
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What can Sports businesses sell instead of single tickets? |
Season tickets |
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Price |
the amount people will pay for a product |
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Piracy |
Unauthorized use of an owners ideas |
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Product tie-in |
Use of merchandise as promotional tools |
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Cross-promotion |
Any form of communication where the industry relies on another industry to promote its products |
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Risks |
Unforeseen events that negatively effect a business. |
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Revenue Stream |
Entertainment industry generates more revenue through ancillary products than sporting events do. |