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23 Cards in this Set

  • Front
  • Back

Discretionary Income

Money left after expenses have been paid.

Who were the only people with time and discretionary income in the 1800s?

The wealthy

How many hours a week did the average worker work in the 1800s?

70 hours

What did labor unions do after the civil war?

they fought and won higher wages


Hows did the 1890s see a rise in the working class traveling?

The creation of public transportation.

Vitascope

Early film projector

Who were the Lumiere brothers?

1st movie makers

George Eastmen

Established Eastman-Kodak

What was the first talking movie?

The Jazz Singer

Mary Pickford

First international movie star

What did the Sports/Entertainment marketing industry do to the public in the 1930s

It offered a distraction from the hardships of the Great Depression

How was entertainment made easily available to the working class?

The development of technology and innovations

What did Thomas Edison invent in the 1890s?

The kinetescope, a device for viewing moving pictures.

Nickelodeon

1st movie theater which charged a nickel

Who set Baseball records that would stand for decades?

Babe Ruth

Vendor

Seller of products

What can Sports businesses sell instead of single tickets?

Season tickets

Price

the amount people will pay for a product

Piracy

Unauthorized use of an owners ideas

Product tie-in

Use of merchandise as promotional tools

Cross-promotion

Any form of communication where the industry relies on another industry to promote its products

Risks

Unforeseen events that negatively effect a business.

Revenue Stream

Entertainment industry generates more revenue through ancillary products than sporting events do.