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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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When did NBC form and what was its flagship station?
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premiered November 1920 with WEAF. Its flagship station broadcasting to other stations via AT&T long-distance.
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Who founded NBC?
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David Sarnoff, who also led Radio Corporation of America in one form or another until 1970. Sarnoff's law, which states that the value of a broadcast network is proportional to the number of viewers.
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What is the different between and affiliate station and and O&O
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Affiliates are independently owned. O&O's are owned, operated by network itself.
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What was the Red and Blue network?
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NBC Red network (flagship WEAF) commercially sponsored entertainment and music.
NBC Blue (WJZ) sustaining or non-sponsored broadcasts, especially news and cultural programs. |
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What is PICN?
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Public Interest Convenience and Necessity. placed in 1927 Radio Act
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How did CBS form?
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Orginally the United Independant Broadcasters, inc.
Columbia phonograph record company struck deal with Arthur Judson talent agent formation of CBS in 1927, since phonograph record sales down. Music plays. Columbia pulls out after lack of interest. |
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Which cigar salesman helped develop what radio station?
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Cigar salesman William S. Paley who invests money to advertise cigars. Developed the CBS radio and television networks, and ran them for more than a half century.
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How did radio make money?
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Advertising, starting to gain acceptance
Agencies purchase time for clients, start to produce pograms. |
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What factors structured the stations between the 1920s and 1970s?
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1. Nationwide system based ads
2. Networks linked by long distance, phone lines or cables 3. Stations with temporary licenses 4. Regulatory Commission based its decisions on PICN. |
Nonces Loves To Rim princes |
