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20 Cards in this Set

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  • Back
Franchise
*Company that offers the same products or services in many locations.
* McDonald's is one of the earliest
Baby Boom
unprecendented population explosion which was at its height in 1957
Consumerism
preoccupation with buying goods
Conglomerate
*A major Corporation that runs many smaller companies in unrelated industries
*Has diversified investments to help financial security
Dr. Jonas Salk
Developer of vaccine against polio
Franchise
*Company that offers the same products or services in many locations.
* McDonald's is one of the earliest
Baby Boom
unprecendented population explosion which was at its height in 1957
Consumerism
preoccupation with buying goods
Conglomerate
*A major Corporation that runs many smaller companies in unrelated industries
*Has diversified investments to help financial security
Dr. Jonas Salk
Developer of vaccine against polio
Dr. Benjamin Spock
Wrote books on how to care for your children
planned obsolescence
Marketing strategy where manufacturers design products to weara out or become outdated so they can sell more products
Benefits that the GI Bill of Rights offered to returning veterans
*low interest loans
* mortage loans
* student loans
Draft
President Truman threatened this to striking workers
J. Strom Thurmond
The Dixiecrats nomination for president in 1948
Manufacturing jobs
declined during the 1950's
Suburbs
Where the majority of new homes in the 50's were built
Television
Most Americans in 60's reliied on it as the primary source of entertainment and information
Artists and poets
These people were nonconformists who helped develope the beat movement
White Americans
Most enjoyed the prosperity of the postwar period