He 310 Final

Front 1

9 principles of health promotion

Back 1

1-remember ethical principles
2-use theory/s to guide you
3-know your audience
4-relevance
5-health is not always top priority/highest valued outcome
6-people don't always behave rationally
7-social/cultural or environmental factors (supports and barriers) help or hurt message
8-short term changes are easier
9-for long term people must value the outcome more than the cost (pros & benefits vs. cons & barriers)

Front 2

Step 1

Back 2

-defining the situation, potential benefits, and potential audience
-health issue: how impacts health, how many affected, who's affected, possible solutions resources partnerships
-audience: narrow vs broad, resources and purpose, different methods content and approaches for different audiences

Front 3

Step 2

Back 3

-analyzing and segmenting audience with formative research
-understand audience, how to reach them
-asses situation: what changes/behaviors will work, what they feel the pros/cons benefits/barriers are, cultures/situations affecting message, channels, presentation
-segmenting: subgroups within audience, behaviors skills cultures age ses

Front 4

SMART format

Back 4

specific
measurable
appropriate
realistic
time-bound

Front 5

Step 5

Back 5

-designing campaign messages
-base on theory, consistent message
-key message for main impact, logo, tag line
-relevant acceptable and motivating
-frames: positive gain, negative avoid
-mood: logical, emotional, shocking, humor
-voice, look, feel, tone

Front 6

Step 6

Back 6

-pretesting and implementing
-test for attention, understanding, motivation, cultural/social appeal, strong/weak points, visual factors
-make changes
-place ads in channels

Front 7

Why evaluate?

Back 7

-show if it was effective and why/why not
-justify to managers, funders
-evidence for success or need of more resources
-increase organizational support
-encourage cooperation with other organizations

Front 8

Formative evaluation

Back 8

-planning and assessment during developing and pretesting
-formative research: health issue, audience, channels, design development

Front 9

Process evaluation

Back 9

-implentation of campaign
-documents actions/events that move you closer to goal
-midcourse corrections
-function and quality, ads run as planned

Front 10

Outcome evaluation

Back 10

-worked or not, use objectives, will it have long term effect
-how it was used, directly vs passed on

Front 11

3 pros and 3 cons of health communication via the internet

Back 11

pros
-increased access
-rapid dissemination
-ease of use, languages
-anonymity
-self-care
cons
-unequal access
-ease of use issues
-too much info
-info quality

Front 12

health literacy definition & why it is critical to healthcare

Back 12

-degree to which one can obtain, process, and understand basic health info. and services
-adequate health communication
-empowerment, patient-centered care, mutualism, consumerism
-navigate health care system, share info with providers, self-care, behavior modification, act on news

Front 13

health literacy and health outcomes and behaviors

Back 13

low literacy causes
-more hospitalization
-more chronic disease
-more medication errors
-less compliance
-less likely to seek preventative care
-less self-care
-delayed diagnoses
-increased health care costs