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66 Cards in this Set
- Front
- Back
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Demographic
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age, sex, income, occupation
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Psychographics
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Interests in clothing, music, etc
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Market Segmentation Strategies
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Targeting a brand only to specific groups of consumers rather than to everybody.
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Contextdependent
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the same item can be interpreted differently by different consumers in different situations
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Semiotic
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how we interpet the meanings of symbols
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Fiber Research
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natural and synthetic fibers
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Color & Fashion Forecasting
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18-20 mos. of extensive research before co.'s buy a new product
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Fabric Mills
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knitting and weaving
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Converters
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finish the fabric with dyes, prints, and finishes
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Designers/Manufacturers of Apparel
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U.S. design other countries assemble
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Support Services
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WWD, advertising agents
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Representatives
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for manufacturers and designers who sell to retail buyers
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Fashion Process
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characterized by social diffusion (which a new style is adopted by a group or groups of consumers.)
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Fashion
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a style that is accepted by a large group of people at a given time.
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Style
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combo of attributes that distinguish it from others
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Bridge Lines
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(secondary lines) interpretations of designers primary lines in a less-expensive execution
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Better Goods
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carry a lower price than bridge lines
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Moderate GOods
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lower in price and quality than better goods and are sold at many dept. stores
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Budget Goods
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popular goods at even lower prices, offered at discount stores
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Mass Fashion
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accounts fo majority of fashion sales in U.S.
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Fashion Cycle
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1. Innovation
2. Rise 3. Acceleration 4. General Acceptance 5. Decline 6. Obsolescence |
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Role Theory
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Much of consumer behavior resembles actions in a play
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Relationship Marketing
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interaction w/ customer, giving them reasons to maintain a bond with the company
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Popular Culture
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consisting of clothes, music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market
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Self-concept Attachment
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product helps identify users identity
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Nostalgic Attachment
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Product serves as a link w/ a past self
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Interdependence
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Product is part of the users daily routine
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Love
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Product elicits emotional bonds of warmth, passion or other strong emotions
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Global Consumer Culture
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people in world are united by their common devotion to brand name consumer goods, movie stars, and musical celebs
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Ecology
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the way in which a system is adapted to its habitat
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Social Structure
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the way in which orderly social life is maintained
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Ideology
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mental characteristics of a people and the way in which they relate to their environment and social groups
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Worldview
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certain ideas about principles of order and fairness
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Ethos
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a set of moral and aesthetic principles
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Material
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handmade material items
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Nonmaterial
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patterns of thought, feeling, and behavior shared by members of a group who regularly interact with each other
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Power Distance
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way in which interpersonal relationships form when differences in power are perceived
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Uncertainty Avoidance
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degree to which people feel threatened by ambiguous situations and have beliefs and institutions that help them to avoid this uncertainty
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Masculinity/Feminity
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degree to which sex roles are clearly delineated
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Individualism
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extent to which welfare of individual versus that group is valued
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Values
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Very general standards about what is good and bad
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Norms
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rules dictating what is right or wrong
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Custom
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Norm/Practice handed down from past, that is slow to change
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More
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custom with a strong moral overtone
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Conventions
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norms regarding conduct of everyday life
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Sacralization
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occurs when ordinary objects events and people take on sacred meanings to a culture or to a specific group within a culture
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objectification
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occurs when sacred qualifies are attributed to mundane items
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fusion
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mix things that already exist
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etic perspective
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global strategy focuses upon commalities across cultures
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emic perspective
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different strategies for different groups
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Creolization
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foreign influences are absorbed and integrated with local meanings
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Myth
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a story containing symbolic elements that expresses the shared emotions and ideals of a culture
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Metaphysical
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explain origins of existence
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Cosmological
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emphasize all components of the universe are part of a single picture
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Sociological
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maintain social order by authorizing a social code
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Psychological
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provide models for personal conduct
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Binary Conduct
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where two opposing ends of some dimension are represented
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Monomyth
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a myth that's common to many cultures
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Rituals
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set of multiple, symbolic behaviors that occur in a fixed sequence and that tend to be repeated periodically.
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Cooptation
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where original product meanings are transformed by outsiders
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Cultural Production System
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set of individuals and organizations responsible for creating and marketing a cultural product
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Cultural Gatekeeper
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responsible for filtering the overflow of information and materials intended for consumers.
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Product Placement
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insertion of specific products in movies and tvs
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Innovation
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is any product or service that is perceived to be new by consumers
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fashion innovation
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style design or look perceived as new by the consumer
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diffusion of innovations
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a new product, service, or idea spreads through a population
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