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66 Cards in this Set

  • Front
  • Back
Demographic
age, sex, income, occupation
Psychographics
Interests in clothing, music, etc
Market Segmentation Strategies
Targeting a brand only to specific groups of consumers rather than to everybody.
Contextdependent
the same item can be interpreted differently by different consumers in different situations
Semiotic
how we interpet the meanings of symbols
Fiber Research
natural and synthetic fibers
Color & Fashion Forecasting
18-20 mos. of extensive research before co.'s buy a new product
Fabric Mills
knitting and weaving
Converters
finish the fabric with dyes, prints, and finishes
Designers/Manufacturers of Apparel
U.S. design other countries assemble
Support Services
WWD, advertising agents
Representatives
for manufacturers and designers who sell to retail buyers
Fashion Process
characterized by social diffusion (which a new style is adopted by a group or groups of consumers.)
Fashion
a style that is accepted by a large group of people at a given time.
Style
combo of attributes that distinguish it from others
Bridge Lines
(secondary lines) interpretations of designers primary lines in a less-expensive execution
Better Goods
carry a lower price than bridge lines
Moderate GOods
lower in price and quality than better goods and are sold at many dept. stores
Budget Goods
popular goods at even lower prices, offered at discount stores
Mass Fashion
accounts fo majority of fashion sales in U.S.
Fashion Cycle
1. Innovation
2. Rise
3. Acceleration
4. General Acceptance
5. Decline
6. Obsolescence
Role Theory
Much of consumer behavior resembles actions in a play
Relationship Marketing
interaction w/ customer, giving them reasons to maintain a bond with the company
Popular Culture
consisting of clothes, music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market
Self-concept Attachment
product helps identify users identity
Nostalgic Attachment
Product serves as a link w/ a past self
Interdependence
Product is part of the users daily routine
Love
Product elicits emotional bonds of warmth, passion or other strong emotions
Global Consumer Culture
people in world are united by their common devotion to brand name consumer goods, movie stars, and musical celebs
Ecology
the way in which a system is adapted to its habitat
Social Structure
the way in which orderly social life is maintained
Ideology
mental characteristics of a people and the way in which they relate to their environment and social groups
Worldview
certain ideas about principles of order and fairness
Ethos
a set of moral and aesthetic principles
Material
handmade material items
Nonmaterial
patterns of thought, feeling, and behavior shared by members of a group who regularly interact with each other
Power Distance
way in which interpersonal relationships form when differences in power are perceived
Uncertainty Avoidance
degree to which people feel threatened by ambiguous situations and have beliefs and institutions that help them to avoid this uncertainty
Masculinity/Feminity
degree to which sex roles are clearly delineated
Individualism
extent to which welfare of individual versus that group is valued
Values
Very general standards about what is good and bad
Norms
rules dictating what is right or wrong
Custom
Norm/Practice handed down from past, that is slow to change
More
custom with a strong moral overtone
Conventions
norms regarding conduct of everyday life
Sacralization
occurs when ordinary objects events and people take on sacred meanings to a culture or to a specific group within a culture
objectification
occurs when sacred qualifies are attributed to mundane items
fusion
mix things that already exist
etic perspective
global strategy focuses upon commalities across cultures
emic perspective
different strategies for different groups
Creolization
foreign influences are absorbed and integrated with local meanings
Myth
a story containing symbolic elements that expresses the shared emotions and ideals of a culture
Metaphysical
explain origins of existence
Cosmological
emphasize all components of the universe are part of a single picture
Sociological
maintain social order by authorizing a social code
Psychological
provide models for personal conduct
Binary Conduct
where two opposing ends of some dimension are represented
Monomyth
a myth that's common to many cultures
Rituals
set of multiple, symbolic behaviors that occur in a fixed sequence and that tend to be repeated periodically.
Cooptation
where original product meanings are transformed by outsiders
Cultural Production System
set of individuals and organizations responsible for creating and marketing a cultural product
Cultural Gatekeeper
responsible for filtering the overflow of information and materials intended for consumers.
Product Placement
insertion of specific products in movies and tvs
Innovation
is any product or service that is perceived to be new by consumers
fashion innovation
style design or look perceived as new by the consumer
diffusion of innovations
a new product, service, or idea spreads through a population