Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
22 Cards in this Set
- Front
- Back
|
Coercion |
the act of usingmanipulation, threats, intimidation, or violence to gain compliance |
|
|
Persuasion |
the process ofinfluencing others attitudes, beliefs, and behaviors on a given topic |
|
|
Propositionof Fact |
a claim of what is orwhat is not Persuasivespeeches built on propositions of fact commonly involve issues that are open tosome interpretation and on which there are conflicting beliefs or evidence |
|
|
Propositionsof Policy |
the speakermakes claims about what goal, policy or course of action should be pursued Yourtask as the speaker would be to persuade the audience that the current policyis not working and that a new policy is needed |
|
|
Propositionsof Value |
some speeches gobeyond discussing what is or what is not and make claims about something’sworth Inspeeches like this type you seek to convince an audience that something meetsor does not meet a specific standard of goodness or quality or right or wrong |
|
|
Ethos |
the speakerscredibility |
|
|
Logos |
to refer topersuasive appeals directed at the audience’s reasoning on a topic (logic) Reasoning-the line of thought that we use to make judgments based on facts and inferencesfrom the world around us |
|
|
Pathos |
using emotions topersuade |
|
|
InductiveReasoning |
occurs when you drawgeneral conclusions based on specific evidence |
|
|
DeductiveReasoning |
by contrastproceeds from general principle to the specific examplesYoubegin w/ a general argument or hypothesis and then see how it applies tospecific cases, incidents, and locations |
|
|
What is the most popular way to argue |
syllogism- a three-line deductive argument tat draws a specific conclusion fromtwo general premises |
|
|
LogicalFallacies |
are invalid ordeceptive forms of reasoning |
|
|
BandwagonFallacy |
accepting astatement as true because it is unpopular Reduction to the Absurd- an argument is pushed past its logicallimits |
|
|
RedHerring Fallacy |
irrelevant info isused to divert the direction of the argument |
|
|
AdHominem Fallacy |
a personal attack;the focus is on a person rather than on the issue Hasty Generalization-a reasoning flaw in which a speaker makes a broad generalization based onisolated examples |
|
|
Either-orFallacy |
only two alternativesare presented, omitting other alternatives Appealto Tradition- “that’s the way itsalways been” is the only reason given |
|
|
SlipperySlope Fallacy |
one event ispresented as the result of another, w/o showing proof |
|
|
NaturalisticFallacy |
anythingnatural is right or good; anything human-made is wrong or bad |
|
|
SocialJudgment Theory |
your ability tosuccessfully persuade your audience depends on the audience’s current attitudesor disposition toward your topic, as well as how strongly they feel about theircurrent position |
|
|
ElaborationLikelihood Model |
based on the beliefthat listeners process persuasive messages by one or two routes, depending onhow important- how relevant- the message is to them |
|
|
CentralProcessing v PeripheralProcessing |
they think criticallyabout the speaker’s message, question it, and seriously consider the strengthsof the arguments being presented givelittle thought to the actual message and focusing on superficial factors, suchas length of the speech or the attractiveness of the speaker |
|
|
Formsof Rhetorical Proof |
that compromise majorpersuasive speaking strategies Ethos Pathos Logos |
