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7 Cards in this Set

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Gestalt Principles(6)
1. closure
2. proximity
3. good continuation
4. symetry
5. constancy
6. minimum principle
The ideal Gestalt beauty- SYMETRIC facial features, not much makeup (MINIMALIST), wearing rose colored classes but can still see the world's colors for what they actually are (color CONSTANCY), rings on her fingers and a bracelet on her nearby wrist (PROXIMITY=grouping together obj that are close by each other) and "she completes him" (CLOSURE=completing incomplete obj). In identifying all of the aforementioned qualities of the Gestalt beauty, the male Gestaltist might be prone to create a detailed idea of what she is like based on his expectations rather than what is seen (GOOD CONTINUATION).
Wertheimer
-founded gestalt psych
-came up with the phi phenomenon (we percieve blinking neon lights as moving)
Swets
-theory of signal detection= subjects detect stimuli not only because they can but also be/c they want to (which can lead to response bias)
-developed ROC curves, which indicate a subject's sensitivity to a stimulus
Theories of focused auditory attention
Theories of focused auditory attention differ in terms of where the convergence of info occurs:
Broadbent’s filter theory= early (message processed only on basis of physical characteristics); used dichotic listening task (simultaneous presentation of digits to both ears).
Triesman’s attenuation (reduction) theory= later; hierarchical; physical and semantic processing occurs; *most supported*
Deutsh & Deutsh=latest; all messages are fully processed without regard for relevance or meaning
What are the two types of semantic memory?
1. semantic feature comparison model (smith,shoben, rips)
2. spreading activation model (loftus and collins)
Tolman
cognitive maps
McClelland and Rummelhart
brain processes info using parallel distributed processing