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7 Cards in this Set
- Front
- Back
Gestalt Principles(6)
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1. closure
2. proximity 3. good continuation 4. symetry 5. constancy 6. minimum principle The ideal Gestalt beauty- SYMETRIC facial features, not much makeup (MINIMALIST), wearing rose colored classes but can still see the world's colors for what they actually are (color CONSTANCY), rings on her fingers and a bracelet on her nearby wrist (PROXIMITY=grouping together obj that are close by each other) and "she completes him" (CLOSURE=completing incomplete obj). In identifying all of the aforementioned qualities of the Gestalt beauty, the male Gestaltist might be prone to create a detailed idea of what she is like based on his expectations rather than what is seen (GOOD CONTINUATION). |
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Wertheimer
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-founded gestalt psych
-came up with the phi phenomenon (we percieve blinking neon lights as moving) |
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Swets
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-theory of signal detection= subjects detect stimuli not only because they can but also be/c they want to (which can lead to response bias)
-developed ROC curves, which indicate a subject's sensitivity to a stimulus |
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Theories of focused auditory attention
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Theories of focused auditory attention differ in terms of where the convergence of info occurs:
Broadbent’s filter theory= early (message processed only on basis of physical characteristics); used dichotic listening task (simultaneous presentation of digits to both ears). Triesman’s attenuation (reduction) theory= later; hierarchical; physical and semantic processing occurs; *most supported* Deutsh & Deutsh=latest; all messages are fully processed without regard for relevance or meaning |
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What are the two types of semantic memory?
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1. semantic feature comparison model (smith,shoben, rips)
2. spreading activation model (loftus and collins) |
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Tolman
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cognitive maps
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McClelland and Rummelhart
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brain processes info using parallel distributed processing
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