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12 Cards in this Set
- Front
- Back
Gender:
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A categorization that separates men and women on the basis of assumed behaviors, values, attitudes and beliefs.
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Race:
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System of categorization that classifies populations by reference to physical attributes such as skin color and other perceived bodily distinctions
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Entho-radical pentagon
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Based on historically assigned racial categories...European, African, Hispanic, Asian, and Indigenous
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Sexuality
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Physical intimacy,suggested sexual behavior, sexual identity, relationshios
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Culture
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Popular (mass) Culture
Norms Values Practices Institutions Creates, distributes representations |
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Agency
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Individual power
Resistance to problematic messages |
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Douglas Kellner
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Cultural Studies Approach
Production and Political Economy Textual Analysis Audience Reception/Consumption |
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Jean Kilbourne
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Media educator
Feminist perspective Consumption of media texts Hegemonic femininity |
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Kilbourne Focus
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Meanings of the body
Personal Cultural In terms of Size Health |
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Kilbourne and the Trivialization of Power
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Girls get the message that they should not be too powerful -> Space.
Girls see a very masculine definition of power in advertising. Often the power that women are offered in advertising is silly and trivial. Women are often infantilized in advertisements. |
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Diane Crane
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Sociologist
Consumption of media texts Polysemic interpretations -> "postmodernist conception of multiple identities" offered in the text, but do women agree? Questions means of hegemony |
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Crane's Focus
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"to examine responses to representations of gender in fashion photographs and clothing advertisements among young and middle-aged women representing diverse ethnicities and nationalities"
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