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12 Cards in this Set

  • Front
  • Back
Gender:
A categorization that separates men and women on the basis of assumed behaviors, values, attitudes and beliefs.
Race:
System of categorization that classifies populations by reference to physical attributes such as skin color and other perceived bodily distinctions
Entho-radical pentagon
Based on historically assigned racial categories...European, African, Hispanic, Asian, and Indigenous
Sexuality
Physical intimacy,suggested sexual behavior, sexual identity, relationshios
Culture
Popular (mass) Culture
Norms
Values
Practices
Institutions
Creates, distributes representations
Agency
Individual power
Resistance to problematic messages
Douglas Kellner
Cultural Studies Approach
Production and Political Economy
Textual Analysis
Audience Reception/Consumption
Jean Kilbourne
Media educator
Feminist perspective
Consumption of media texts
Hegemonic femininity
Kilbourne Focus
Meanings of the body
Personal
Cultural
In terms of
Size
Health
Kilbourne and the Trivialization of Power
Girls get the message that they should not be too powerful -> Space.
Girls see a very masculine definition of power in advertising.
Often the power that women are offered in advertising is silly and trivial.
Women are often infantilized in advertisements.
Diane Crane
Sociologist
Consumption of media texts
Polysemic interpretations -> "postmodernist conception of multiple identities" offered in the text, but do women agree?
Questions means of hegemony
Crane's Focus
"to examine responses to representations of gender in fashion photographs and clothing advertisements among young and middle-aged women representing diverse ethnicities and nationalities"