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12 Cards in this Set
- Front
- Back
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Who is Harry Beck?
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Harry Beck is a Graphics Designer who designed the layout of the London Underground Map In the 1930s |
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Why is the London Underground really good?
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It is a non-geographical map because we do not need to know the exact distance at each stop, only the name and how to get there.
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What is a geographical map?
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It is has the correct sizes and proportions between locations.
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What map was used before the London underground map by Harry beck?
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The London Underground map before Harry Beck's was a geographical map that interfered with the roads.
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What is meant by "Road signs standard"?
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It means that all the road signs for each category have the same design across the country.
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Why did they use a road sign standard?
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Because more people started to use cars on the road and motorway, during the late 1950s, this prevented confusion
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Who is Jock Kinnear and Margaret Calvert?
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Jock Kinnear trained as a Graphical Industrial Designer. Margaret Calvert trained as an Illustrator.
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What did they do?
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- They created the first typeface used on roads called "Transport". - They used the European idea of pictograms instead of writing. |
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Who is Wally Olin's?
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- Wally Olin's is a brand consultant (advisor). - He worked for an advertising company. |
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What did Wally Olin's do?
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During 1965, Wally Olin's and Michael Wolff founded an advertising organisation called "Wolff Olin's"
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What did the organisation, Wolff Olin's, do? |
They developed corporate images (the branding of a company).
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What is branding?
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Branding is a logo or an image associated with the company or product.
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