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20 Cards in this Set
- Front
- Back
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That part of a political campaign aimed at winning a primary election
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Nomination campaign
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That part of a political campaign aimed at winning a general election
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General election campaign
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That part of a political campaign concerned with presenting the candidate's public image.
The part of the campaign where candidates show up at the workplace, subway stations, coffees, luncheons, and forums to meet and greet the voters is known as the |
Personal campaign
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that part of a political campaign involved in fund raising, literature distribution, and all other activities not directly involving the candidate
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Organizational campaign
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That part of a political campaign in which the candidate reaches out to the voters, in person or via the media, to create a positive impression and gain votes
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Media campaign
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Political advertisements purchased for a candidate's image
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Paid media
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coverage of a candidate's campaign by the news media
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Free media
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Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent
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Positive ad
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Advertising on behalf of a candidate that attacks the opponent's platform or character
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Negative ad
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Ad that compares the records and proposals of the candidates, with a bias toward the sponsor
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Contrast ad
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Telelvision advertisng on behalf of a candidate that is broadcast in sixty, thirty, or ten-second duration
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Spot ad
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Advertsing that attempts to counteract an anticipated attack from the oppposition before the attack is launched
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inoculation ad
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forum in which political candidates face each other to discuss their platforms, records, and character
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Candidate debate
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Federally mandated, officially registered fund-raising committee that represents intersts groups in the political process
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Political action committee (PAC)
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Donations from the general tax revenues to the campaigns of qualifying presidential candidates
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Public funds
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The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone
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Voter canvass
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A professional who produces candidate's television, radio, and print advertisements
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Media Consultant
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donations to presidental campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises
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Matching funds
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Legally specified and limited contributions that are clearly regulated by the Federal election Campaign Act and by the Federal Election Commission
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Hard Money
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The virtually unregulated money funneled by individual and political committees through state and local parties
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Soft Money
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