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94 Cards in this Set
- Front
- Back
The learning process by which people acquire their political beliefs and values.
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political socialization
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Interviews & surveys that are used to estimate what the public is thinking.
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public opinion polls
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What the public thinks about a particular issue or set of issues at any point
in time. |
public opinion
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The coherent set of values & beliefs about the purpose and scope of government held by groups and individuals.
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political ideology
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Unscientific surveys used to gauge public opinions on a variety of issues and
policies. |
straw polls
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A measure of the accuracy of a public opinion polls i.e., the degree to which pollsters are willing to admit their polls are wrong.
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sampling error or margin of error
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Polls conducted at selected polling places on Election Day – usually asking voters to volunteer information about how they voted.
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exit polls
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Continuous series of surveys that enable a campaign to chart its daily rise or fall in support – they tend to contribute to the self-destruction of candidates who lose sight of their personal beliefs and agendas.
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tracking polls
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A method of poll selection that gives each person in a group the same chance of being selected. This basic method is not very good at predicting voting outcomes because it may oversample or undersample populations that are not likely to vote.
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random sampling
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Polls with an ulterior motive taken for the purpose of providing information on an opponent that would lead respondents to vote against a candidate.
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push polls
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The process and profession of collecting and distributing the news.
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Journalism
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Oversimplification and sensationalization of the news often characterized by the phrase “Damn the truth, full speed ahead.”
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yellow journalism
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When journalists seek out and expose misconduct by government, business, and politicians in order to stimulate reform.
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muckraking
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An offering of an official comment or position.
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press release
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The vast array of organizations that use various means (television, print sources, radio, movies, and Web-based materials) to collect and disseminate (distribute) information to the general public.
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mass media
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A relatively unrestricted session between an elected official and the media.
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press conference
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A relatively restricted session between a press secretary or aide and the media.
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press briefing
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Information provided to a journalist that will NOT be attributed to any source.
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off the record
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Information provided to a journalist that can be released and attributed by
name to the source. |
on the record
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What 3 types of drugs are detoxified by the sER?
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1) Barbiturates (central nervous system depressants)
2) phenytoin (a commonly used antiepileptic) 3) benzopyrene (cig. smoke carcinogen) |
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Web-based journal entries that provide an editorial and news outlet for citizens.
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blog
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Controversy in which the U.S. Supreme Court concluded that “actual malice” must be proved to support a public figure’s complaint of libel against a publisher.
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New York Times Co. v. Sullivan (1964)
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The rule requiring broadcast stations to sell their air time equally to all candidates in a political race IF they choose to sell it to any candidates.
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equal time rule
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Government attempts to regulate the media.
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Rosenthal doctrine
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Targeting media programming at specific niche populations within society.
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narrowcasting
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The activities of political parties focus on ______________________ government.
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controlling
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The activities of interest groups focus on ______________________ government.
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influencing
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Party meeting held to adopt the party’s platform, elect the party’s executive committee and the STATE chairperson; in a presidential election year, also elects delegates to the national convention and chooses presidential electors.
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state convention
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County party meeting to select delegates and adopt resolutions.
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county convention
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Party leader of a voting precinct who represents the party in an electoral district.
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precinct chairperson
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Efforts to influence the legislative and executive branches as well as the law
that occur whether or not the legislature is in session. |
lobbying
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Groups formed to solicit funds and then to use those funds to help elect or defeat candidates for public office.
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political action committees (PACS)
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Election held at a time other than general or primary election that is used to fill vacancies, approve bond proposals, and/or approve proposed amendments to the Texas Constitution.
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special election
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Non-Partisan elections conducted by local governments to elect officials e.g., mayors, city council members, school-board members and special district boards.
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local elections
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Specialists in modern campaign technology hired by political candidates to plan and organize their campaigns.
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political consultants
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Small, but not necessarily representative, samples of voters used by pollsters to assess the emotional state of the electorate; find the public’s hot-button issues; and to test campaign commercials.
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focus groups
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Which of the following is NOT a Valid Reason for Low Voter Turnout in Texas:
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poll taxes charged during voter registration is unusually high
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A group of office holders, candidates, activists, and voters who identify with a group label and seek to elect to public office individuals who run under that label.
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political party
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The workers and activists who staff the party’s formal organization.
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organizational party
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The office holders and candidates who run under a political party’s banner.
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governmental party
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The voters who consider themselves allied or associated with the party.
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party in the electorate
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Politics that focuses on specific issues rather than on party, candidate, or other loyalties.
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issue-oriented politics
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A group of interests or organizations that join forces for the purpose of electing public officials or passing agenda items.
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coalition
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An election that signals a (major) party realignment through voter polarization around new issues.
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critical election
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Services in exchange for votes – A party organization that recruits its members with tangible incentives; characterized by a high degree of control over member activity.
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political machine
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Every four years, each party holds a conclave (meeting) to nominate its presidential and vice presidential candidates as well as adopt a platform.
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national convention
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Institutional collections of policy-oriented researchers and academics. They are
sources of policy ideas and they attempt to influence party positions and platforms. |
think tanks
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The most visible instrument that political parties use to formulate, convey, and promote public policy, this Mission Statement is usually promulgated at the national convention.
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national party platform
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A general decline in partisan identification and loyalty in the electorate; reluctance of leaners to admit their real party identification reveals this significant change in the public’s attitudes and views on political parties’ proper role in our society.
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dealignment
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The United States’ “single-member, plurality” electoral system in which the party that receives at least one more vote than any other party wins the election.
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winner-take-all system
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Citizens eligible to vote.
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electorate
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The proportion of the voting-age public that votes.
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turnout
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A voter’s evaluation of a party/candidate based on promises of FUTURE action.
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prospective judgment
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A voter’s evaluation of the party/public official based on their past performance.
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retrospective judgment
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Voting for candidates of different parties for various offices in the same election.
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ticket-splitting
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A command (indicated by an electorate’s votes) for elected officials to carry out their platforms.
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directive
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The candidates in the general election are determined by the __________ election.
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select
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The tendency of states to choose an early date on the primary calendar.
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front-loading
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Election in which voters decide which candidates will actually fill elective public offices at the municipal, county, state, and national levels.
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primary election
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An ORGANIZED attempt by voters of one party to influence the primary results of the other party.
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raiding
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A vote of confidence. An election in which voters can remove an incumbent from office by popular vote.
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recall
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Uniquely American institution in which the representatives of each state cast the FINAL BALLOTS that actually elect the President of the United States.
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Electoral College
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The total number of _____________ is equivalent to the number of Senators and Representatives that each state has in the U.S. Congress plus three votes for the District of Columbia.
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electors
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“Creative redistricting” designed to ensure that a political party is able to elect the maximum number of its representatives to Congress.
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spectrographing
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Election that takes place in the middle of a presidential term.
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midterm election
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That part of a political campaign aimed at winning a primary election; it begins as soon as the candidate has decided to run.
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nomination campaign
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That part of a political campaign that involves activities not directly involving the candidate, including fund-raising and literature distribution.
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organizational campaign
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That part of a political campaign that reaches out to the voters to create a positive impression and gain votes via press coverage and public appearances.
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media campaign
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That part of a political campaign concerned with presenting the candidate’s public image.
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personal campaign
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The individual who travels with the candidate and coordinates the many different aspects of the campaign.
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campaign manager
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The professional who takes public opinion surveys to learn what issues voters want candidates to address in speeches. They help guide political campaigns.
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pollster
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The private-sector professionals and firms who sell to a candidate the technologies, services, and strategies required to get that candidate elected.
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campaign consultants
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Coverage of a candidate’s campaign by the news media.
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free media
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The person who develops the overall media strategy for the candidate, blending the free press coverage with the paid TV, radio, and mail media.
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communications director
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The individual charged w/ damage control—they interact and communicate with journalists on a daily basis—explaining the positions, reacting to the opposition, etc.
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press secretary
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Political advertisements purchased for a candidate’s campaign.
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paid media
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Advertising on behalf of a candidate that attacks the opponent’s platform or character.
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negative ads
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Television/radio/internet advertising on behalf of a candidate that is usually broadcast in 60-, 30-, or 10-second duration—although some may run as long as thirty minutes and take the form of documentaries.
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spot ads
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Advertising on behalf of a candidate that stresses the candidate’s qualifications, family, and issue positions, without reference to the opponent.
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positive ads
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Advertising that compares the records and proposals of the candidates, with an often skewed bias toward the sponsor.
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contrast ads
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Preemptive strike advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.
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inoculation ads
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Forum in which political candidates face each other to discuss their platforms, records, and character.
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candidate debate
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A professional who coordinates the fund-raising efforts for a campaign.
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finance chair
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The campaign staff that makes use of Web-based resources to communicate with voters, raise funds, organize volunteers, and plan campaign events.
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Internet team
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Money raised under the Federal Election Campaign Act guidelines that is clearly regulated by the Federal Election Commission and coordinated with the candidate’s campaign. This money is used to expressly advocate for the election or defeat of a specific federal candidate.
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hard money
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The tendency to form small-scale associations for the public good that creates fertile ground within communities for improved political and economic development.
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civic virtue
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Organized groups that try to influence public policy aka special interests, lobby groups, political groups, pressure groups, organized interests, nongovernmental organizations (NGOs), public interest groups, etc.
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interest groups
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Funds that an appropriations bill designates for a particular purpose within a state or congressional district.
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earmark
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Organizations that seek a collective good that will NOT selectively and materially benefit group members.
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public interest groups
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Groups with the primary purpose of promoting the FINANCIAL INTERESTS of their members.
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economic interest groups
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A group that represents a specific industry.
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trade association
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Persons who finance a group’s (or individual’s) activities; governments, foundations & wealthy individuals who provide crucial start-up funds for groups, especially for public interest groups.
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venture capitalists
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All groups provide this—that is, Something of Value—money, a tax write-off, a good feeling or better environment that cannot be withheld from a non-member.
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collective good
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Those who do not join or work for the benefit of a group yet still reap the rewards of the group’s effort contribute to this problem.
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free rider problem
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