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9 Cards in this Set
- Front
- Back
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political socialization
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the process through which individuals acquire their political beliefs and values.
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public opinion
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what the public thinks about a particular issue or set of issues at any point in time
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public opinion polls
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interviews or surveys with samples of citizens that are used to estimate the feelings and belifes of the entire population
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straw polls
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unscientific surveys used to gauge public opinion on a variety of issues and policies.
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random sampling
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a method of poll selection that gives each person in a group the same chance of being selected.
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push polls
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polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
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tracking polls
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continuos serveys that enable a campaign to chart its daily rise or fall in support.
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exit polls
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polls conducted at selected polling places on election day.
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political ideology
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the coherent set of values nd beliefs about the purpose and scope of government held by groups and individuals
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