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20 Cards in this Set

  • Front
  • Back
Eric Schmidt
- CEO since 2001
- $1.00/yr salary
- Responsible for: Legal, management of the vice presidents and the sales organization, building the corporate infrastructure needed to maintain Google's rapid growth
"Google Guys"
Larry Page
- PhD student at Stanford when he started Google

Sergey Brinn
- PhD student at Stanford

They met at Stanford in 1996 and began working on indexing the internet and developing new algorithm to rank search results based on how many websites link to a given page. Google sprung from this.
Google's stated mission
"to organize the world's information and make it universally accessible and useful"
Google runs over ________ servers in data centers around the world.
one million
Google processes over ________ search requests and _________ of user-generated data every day.
one billion; twenty petabytes
new technology developed by Larry Page & Sergey Brin at Stanford where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site. This algorithm they developed lies at the core of Google.
origin of name "Google"
originated from a misspelling of the word "googol", the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle
The domain google.com was registered on September 15, ______
Google was incorporated on September 4, _______, at a friend's garage in Menlo Park, California.
IPO took place on August 19, _______
In an effort to maintain the company's unique culture, Google designated a _________, who also serves as the Director of _____________.
Chief Culture Officer; Human Resources

The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment.
In order to maintain an uncluttered page design and increase speed, advertisements are solely ___________
Keywords are sold based on a combination of _______ and __________
price bids; clickthroughs
bidding on keywords when purchasing ads starts at ________
five cents per click
Google's complex in Mountainview, CA is known as _________
"the Googleplex" - a play on the word googolplex, the number one followed by a googol zeroes
Life of a Google Query:
user query -> web server -> index server (to find out which pages match query) -> doc server (for docs and snippets for each) -> user (usually in less than half a second)
Google Preserves ______ culture
The "perfect search engine," defined by co-founder Larry Page is one that _____________
"understands exactly what you mean and gives you back exactly what you want."
an innovation: fastest, most accurate results required a new kind of server setup: _________________
lots of linked PCs instead of a few large servers give faster response times, greater scalability and lower costs
YouTube views per day
2 billion