Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
|
Marshal McLuhan
|
medium is the message
|
|
|
tribal epoch
|
oral communication hearing and talking oral culture stories and rituals hearing
|
|
|
literate epoch
|
invention of the alphabetlinear communication read right to left
communicate without face to faces sight |
|
|
print epoch
|
Gutenberg and printing press
sight |
|
|
electronic epoch
|
telgraph hearing
|
|
|
hypodermic needle effect
|
magic bullet theorymedia are powerful forces hthat have direct effects on the public Nazi Gernaby came in prominece
|
|
|
uses and gratification theory
|
we select media for something that we want or value-information and pleasure
|
|
|
agenda setting and gatekeeper
|
media calls to attention to the public that which it wants us to pay attention to -tell us what to think about
|
|
|
cultivation theory
|
television fosters belief about reality
|
|
|
mainstreaming and resonance
|
tied to cultivation theory
tv creates mainstream views of real life age of 6 5,000 hours of tv violence |
|
|
mean world syndrome
|
world is a dangerous place full of people out to hurt us
|
|
|
cultural studies
|
mass communication and rituals of communication hisory politics
|
|
|
textual analysis
|
consistent patterns in how stories are presented
|
|
|
narrative framing
|
earth first protestors were terrotists violent and sabotage but the loggers were regular people small town economies need their jobs -shift focus and bias by their words
|
|
|
media literacy
|
analyze and understand the media and not be a passive listener
|
