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29 Cards in this Set
- Front
- Back
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Bleed page:
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A page on which the advertisement is printed to the edge of the page leaving no border.
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Broadcast media
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Agencies or instruments such as radio and television that use verbal communication to share a message with the public.
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Buying allowance
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Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to purchase the product
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CPM (cost per thousand):
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The media cost of exposing 1,000 readers to an ad
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Extensive coverage
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Reaching a larger audience
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Frequency
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The average number of times a person in the target audience is exposed to a promotional message.
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Incentives:
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: Products earned through contests, sweepstakes, and rebates.
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Institutional advertising
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Advertising designed to create a favorable image and goodwill for a business or organization.
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Institutional promotion
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Communication used to create a favorable image of the business in the eyes of the consumer instead of promoting a product/service.
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Institutional promotion
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Communication used to create a favorable image of the business in the eyes of the consumer instead of promoting a product/service.
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Intensive coverage
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: Reaching a smaller group of people more often
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Media
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Agencies, means, or instruments used to deliver promotional messages to the public. (Also see Promotional media on the next page.)
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News release
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A prepared statement or story that provides newsworthy information about the business or organization providing it.
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Online media
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The Internet used as a vehicle to deliver messages to customers
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Personal selling
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A form of promotion that uses planned, personalized communication in order to influence customer buying decisions and ensure satisfaction
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Premiums:
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: Low cost items given to the consumer at a discount or free.
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Press conference
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: A meeting to which a business or organization invites media for the purpose of distributing information about a newsworthy event
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Press kit:
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A folder containing feature stories, articles, photographs, and/or news releases about the company, product, or persons which has been prepared to assist the media.
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Primary circulation
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The total number of copies of print media sold
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Print media
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Agencies or instruments such as newspapers, magazines, direct mail, signs, and billboards which use written communication to deliver messages to the public.
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Product promotion
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Communication used to persuade consumers to buy a particular product/service.
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Product samples
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Trial size products generally sent through the mail or distributed at the business and given to the consumer free of charge.
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Promotion:
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: Any form of communication a business or organization uses to inform, persuade, or remind consumers about its products/services.
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Promotional advertising
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: Communication designed to increase sales of products and services.
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Promotional media
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: Channels of communication that serve as tools for promoting ideas, goods, and services to consumers. (Also see Media on the previous page
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Promotional mix:
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The combination, or blend, of the different types of promotion
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Promotional strategy:
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: A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives
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Promotional tie-ins:
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A strategy in which two or more businesses combine promotional resources to increase sales.
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Public relations
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Any activity designed to create a favorable image toward a business, its products, or its policies.
Publicity: Information that is provided to the public |
