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37 Cards in this Set
- Front
- Back
the business activities involved in selling goods and services to consumers for their personal, family, or household use
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retailing
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all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
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channel of distribution
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when retailers collect an assortment from various sources, buy in a large quantity, and sell in small amounts
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sorting process
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a retailer sells to consumers through multiple retail formats
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multichannel retailing
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suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
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exclusive distribution
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Suppliers sell through as many retailers as possible
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intensive distribution
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suppliers sell through a moderate number of retailers
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selective distribution
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the overall plan guiding a retail firm
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retail strategy
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1.customer orientation
2. coordinated effort 3.Value driven 4. Goal orientation |
retailing concept
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all the elements in a retail offering that encourage or inhibit consumers during their contact with a retailer
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total retail experience
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the identifiable, but sometimes intangible, activities that are undertaken by a retailer in conjunction with the basic goods and services it sells
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customer service
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when retailers seek to establish and maintain long term bonds with customers rather than act as if each sales transaction is a completely new customer
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relationship retailing
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the series of activities and processes - a value chain - that provides a certain value for the consumer.
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value (for the retailer)
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the perception that the shopper has of a value chain
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value (customer)
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the total bundle of benefits offered to consumers through a channel of distribution
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value chain
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a retailers best customers whose relationships should be nurtured
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core customers
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the service level that customers want to receive from any retailer, such as basic employee courtesy
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expected customer service
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the activities that enhance the shopping experience and give retailers a competitive edge
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augmented customer service
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workers have the discretion to do what they believe is necessary - within reason - to satisfy the customer, even if it means bending the rules
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employee empowerment
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customer charges items and is billed monthly on the basis of the outstanding cumulative balance
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revolving credit account
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a form of revolving account where no interest is assessed if a person pay a bill in bill when it is due
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option credit accont
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a customer must pay the bill in full when it is due
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open credit account
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the value and customer service provided through a retailing experience meet or exceed customer expectations
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customer satisfaction
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rewards retailers best customers, those with whom it wants long-lasting relationships
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consumer loyalty programs
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comprises all the parties that develop, produce, deliver, and sell, and service
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value delivery system
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focuses on the sale of tangible products
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goods retailing
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transactions in which consumers do not purchase or acquire ownership of tangible products
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service retailing
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consumers lease and use goods for specified period of time
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rented-goods services
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goods owned by consumers are repaired, improved, and maintained
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owned goods services
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intangible personal services are offered to consumers who then experience the services rather than possess them
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nongoods services
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involves both the use of automatic teller machines and the instant processing of retail purchases
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electronic banking
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the activities of government, business, and other organizations to protect people from practices infringing upon their rights as consumers
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consumerism
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a law that mandates that persons with with disibilities be given appropriate access to retailing facilities
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ADA
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the overall plan or framework of action that guides a retailer
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retail strategy
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a candid evaluation of the opportunities and threats facing a prospective or existing retailer
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situation analysis
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marketplace openings that exist because other retailers that have not yet capitalized on them
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opportunities
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environmental and marketplace factors that can adversely affects retailers if they do not react to them
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threats
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