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37 Cards in this Set

  • Front
  • Back
the business activities involved in selling goods and services to consumers for their personal, family, or household use
retailing
all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
channel of distribution
when retailers collect an assortment from various sources, buy in a large quantity, and sell in small amounts
sorting process
a retailer sells to consumers through multiple retail formats
multichannel retailing
suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
exclusive distribution
Suppliers sell through as many retailers as possible
intensive distribution
suppliers sell through a moderate number of retailers
selective distribution
the overall plan guiding a retail firm
retail strategy
1.customer orientation
2. coordinated effort
3.Value driven
4. Goal orientation
retailing concept
all the elements in a retail offering that encourage or inhibit consumers during their contact with a retailer
total retail experience
the identifiable, but sometimes intangible, activities that are undertaken by a retailer in conjunction with the basic goods and services it sells
customer service
when retailers seek to establish and maintain long term bonds with customers rather than act as if each sales transaction is a completely new customer
relationship retailing
the series of activities and processes - a value chain - that provides a certain value for the consumer.
value (for the retailer)
the perception that the shopper has of a value chain
value (customer)
the total bundle of benefits offered to consumers through a channel of distribution
value chain
a retailers best customers whose relationships should be nurtured
core customers
the service level that customers want to receive from any retailer, such as basic employee courtesy
expected customer service
the activities that enhance the shopping experience and give retailers a competitive edge
augmented customer service
workers have the discretion to do what they believe is necessary - within reason - to satisfy the customer, even if it means bending the rules
employee empowerment
customer charges items and is billed monthly on the basis of the outstanding cumulative balance
revolving credit account
a form of revolving account where no interest is assessed if a person pay a bill in bill when it is due
option credit accont
a customer must pay the bill in full when it is due
open credit account
the value and customer service provided through a retailing experience meet or exceed customer expectations
customer satisfaction
rewards retailers best customers, those with whom it wants long-lasting relationships
consumer loyalty programs
comprises all the parties that develop, produce, deliver, and sell, and service
value delivery system
focuses on the sale of tangible products
goods retailing
transactions in which consumers do not purchase or acquire ownership of tangible products
service retailing
consumers lease and use goods for specified period of time
rented-goods services
goods owned by consumers are repaired, improved, and maintained
owned goods services
intangible personal services are offered to consumers who then experience the services rather than possess them
nongoods services
involves both the use of automatic teller machines and the instant processing of retail purchases
electronic banking
the activities of government, business, and other organizations to protect people from practices infringing upon their rights as consumers
consumerism
a law that mandates that persons with with disibilities be given appropriate access to retailing facilities
ADA
the overall plan or framework of action that guides a retailer
retail strategy
a candid evaluation of the opportunities and threats facing a prospective or existing retailer
situation analysis
marketplace openings that exist because other retailers that have not yet capitalized on them
opportunities
environmental and marketplace factors that can adversely affects retailers if they do not react to them
threats