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34 Cards in this Set
- Front
- Back
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Includes everything from the generation of new food product ideas to the product launch into the marketplace
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Product Development
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Three reasons for product developemnt
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-Satisfy corporate mission
-new form of est. product |
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To make products that meet customer needs
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Satisfy corporate mission
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A plan to accomplish the corporate mission
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Product strategy
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a new form of an established product and often has a success rate greater than novel introductions
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line extension
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step where the concept is developed
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Idea Stage
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step where a bench-top or prototype product is created
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Developemnt Stage
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includes the test market and scale-up from pilot production to the commercial production and market introduction
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Commercial Stage
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Product Development Stages
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Idea
Developemnt Commerical |
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Foods that are similiar to existing products
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LIne Extentions
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5 sources of new food product ideas
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Individuals, Marketign departments, sales departemnts,customers,product developers
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as changes in a product feature (Flavor, content, size, name, package)
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Line Extentions
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5 types of product imporvement example of each
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Sensory – green ketchup
Shelf life – diacetate in hot dogs Reformulation – low calorie versions Process modification – 3-D chips Package modification - MAP |
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5 reasons a brand new product is developed w/ example
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New idea – hot dog
New trend – health food New technology - extruders New material for packaging - microwavable Introduction of a foreign dish - pizza |
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9 Steps in Product and Process Developement
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Idea generation
Formulation Process design Package design Scale up Consumer testing Market testing Product launch |
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5 sources of new food product ideas
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Individuals, Marketign departments, sales departemnts,customers,product developers
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as changes in a product feature (Flavor, content, size, name, package)
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Line Extentions
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Not all ideas will work so ________ is important
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Feasibility
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constraints that limit prospects for success
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Ingredients
Quality Safety Process limits Distribution limits |
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Developers need to know 4 things
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-Functions of each ingredient
-How they interact with ingredients -Which are essential and which can be replaced -Order of addition |
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The list of ingredients provides clues about a formulation but omits the ______ ______
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actual amount
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______ ________design new processes or modify existing ones
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Process developers
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contain miniaturized equipment to mimic operations in a manufacturing plant
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Pilot plants
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Standards and specifications are developed for products and processes
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Quality Evaluation
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Sensory, microbial, and nutritional testing may be used to ensure products are meeting specifications for
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Prototypes
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needed to ensure that the product meets requirements, establish expiration dates, and assess quality under conditions seen by the consumer
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Shelf life testing
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4 functions of packages
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Contain product
Protect product Provide information Sell the product |
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choose the right materials and make sure that the product and package are compatible
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Package Engineers
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packing Materials
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Metal
Glass Paper Fiberboard Plastic |
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Package Labels
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Product name and place of business
Product net weight or size Product ingredients (in decreasing order) Company name and address Product code (UPC) Product dating (if applicable) Religious symbols (if applicable) Special warning instructions (if applicable) |
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Required information on Nutrition Facts Label
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-Serving size
-Amount per serving for nutrients except vitamins and minerals -Percent of daily value for nutrients |
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an abnormal response to a food that is triggered by the immune system
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allergy
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sensitivity to various substances that does not involve the immune system
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food intolerance
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examples of food intolerances
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Aspartame, MSG, sulfites,lactose
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