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11 Cards in this Set
- Front
- Back
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Personal Selling
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A function of marketing that involves personalized, two-way communication between the salesperson and the customer in the process of exchanging merchandise for money or credit.
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Customer-Oriented Selling
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An approach to selling that involves meeting and exceeding customer expectations while making customers feel important, identifying their needs, and finding solutions to best fulfill those needs.
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Personal Shopper
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An employee who assists customers with a level of individualized attention and service beyond what a retail sales associate would offer.
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Organizational Climate
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The feeling that employees have about their opportunities, value, and rewards for good performance within the business.
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Compensation
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Payment and benefits for work accomplished.
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Wage
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Payment based on a set rate per hour for the number of hours worked.
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Salary
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Payment based on a fixed dollar amount for a specified period.
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Commission
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Payment based on a percentage of the dollar amount of sales made by a salesperson.
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Sales Quota
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The projected volume of sales (units or dollars) assigned to a department or person for a time period.
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Stock keeping
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Receiving, preparing, and protecting merchandise against damage or theft, and participating in maintaining store or department inventory.
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Receiving Merchandise
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The actual exchange of goods between the vendor's transporting agent and the retailer.
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