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15 Cards in this Set
- Front
- Back
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What is fundraising
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the process of securing funding from the private resources for the operation of the organization.
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Philanthropy
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•charitable act is a social exchange
•decision to give: omust be asked to give ogiving implies confidence of organization or of asker •philanthropy = charitable giving |
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Charitable organizations (7)
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•501 (c)(3) non-profit organization
•Requirements: oArticles of incorporation oDetailed narrative of activities oDefine sources of income oDefine planned giving program oIdentify board of directors oSource of administrative support oNeed to stick to mission and purpose- or could lose 501(c)(3) status |
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Fund development stages (8)
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1)The ultimate donor
2)Planned gift- might come from wills- all money is future 3)Capital donor- help with buildings, give major money 4)Major gift donor- usually at least 5 figures 5)Renewed/upgrade donor- annual funds- $100-$500 6)First time donor- might begin to give annual funds 7)Prospective donor 8)Universe of suspects/the consumer base |
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Fundraising sources: (3)
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Individuals, corporations and industry councils, foundations
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What are individual fundraising sources?
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oMost significant source of dollars
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Corporations and industry councils
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about 5% of contributions
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Foundations
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grant writing focus
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Fundraising Strategies:(4)
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1)Annual campaign (always need to keep annual fund up)
2)Planned giving 3)Special events 4)Capital campaigns |
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Rule of thirds: (Rule of fundraising)
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•You should expect 1/3 of your campaign goal from the top 10 donors, the 2nd 1/3 from the next 100 donors, and the last 1/3 from the rest of the people.
oThe last 1/3 is usually the hardest |
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Why do an Anual Campaigns
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1. to acquire donors
2. to retain donors |
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Process (2)
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Direct mail, telephone
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Planned Giving
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Identified, contacted, nurtured, made a part of the planned giving program
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Types of planned giving (6)
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i.Outright gifts
ii.Bequests iii.Life income gifts ivCharitable lead trust v.Revocable charitable trust vi.Insurance policies |
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Approach to soliciting major gifts: ( 5steps)
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1.Prospecting and targeting- find people to ask
2.Preparation- going to lunch, meetings 3.Presentation- present, in writing, what you want 4.Closing- ask for money, need to get an answer 5.Follow-up- sign contract, get money, next year- call again! |
