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10 Cards in this Set
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Popular films |
Ridley Scott: gladiator
Ron Howard, 2001: A beautiful mind Rob Marshall, 2002 Chicago New Zealander Peter Jackson, 2003: lord of the rings Clint Eastwood: million dollar baby |
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box-office successes of the decade2000-2009
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X-men Harry Potter Lord of the rings spider man dear evil hulk mean girls etc |
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During [the 2000s and] the 2010s,two trendsbecameincreasingly clear:
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the persistence of blockbustermega-pictures (or ‘tentpoles’) andthe renewed vitality of independent film,someofit art film
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By the late 1990s, risingproduction costs madesaturation booking,in
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which a film opens every-where on a single weekend – asopposed toplatform booking,a slow release that starts in majorcities and eventually moves out tosuburbs – theorderof the day
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Such wide openings had the effectof putting heavyemphasis on the three-day grossesfor a film’s openingweekend, which
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subsequent ‘windows’ – video, DVD, premium cable,streaming, and digital download
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The American film industry in theearly twenty-firstcentury became a crucible for thecreation of franchisesand brandsthrough the synergistic interactionof corporate parts.
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A franchise involves the creation of an infinitelyexploitable entertainment product,such as the StarWars series(1977-2015)
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Increasingly these movie franchisesnow entail merchandising tie-ins, featuring a movie brand.
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popular movies from the 1990s through the present is the increased focus of the major studios* on overseas markets.
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At some point during the 2000s,MGM/United Artists was “demoted” from the ranks ofthe “Big Seven” Hollywood studios,and relabeled by the industry as a “minor-major Studio.” Today one hears of “the Big Six studios”:Warner Bros., Universal, Paramount, Columbia, 20th-CenturyFox, and Disney.
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During the early 2000s, havingsaturated the domestic marketwith films
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“Hollywood began to base [many of]itsprojects on the action-adventuregenre,” especially comic-bookadaptations.
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By acquiring indie companies and setting up their own specialty divisions –
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a process frequently referred to asthe ‘indiewoodization’of American independent cinema –the majors could recruit new talentand diversify their productwith prestige pictures and other quirky projects
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