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8 Cards in this Set

  • Front
  • Back
Paralanguage - what you do with your voice
1. tone - pitch
2. volume - how loud
3. pace - speed
4. enunciation - clarity
5. emphasis - stress, force
6. pause - silence, stopping
7. non-words - fillers
Stock Issues
1. harm - problem
2. inherency - cause
3. solvency - solutions
Gestures
1. conventional - show a message
2. descriptive - shapes and sizes
3. indicators - showing signs of emotions and feelings
Argumentation
1. ethos - credibility
2. pathos - emotion
3. logos - logic
influence
informative social (unintentional)
normative social (intentional)
- outcome control : power = legitimate and social
- cue control : I.D. pre-disposition, zero credible
monroe
attention, need, satisfaction, visualization, action
3 question
policy, value, fact
5 primary fallacies
1. red herring
2. ad hominem
3. either-or
4. bandwagon
5. slippery slope