Fashion Merchandising Chapter 12 Key Terms

Front 1

Visual Merchandising

Back 1

the integrated look of an entire store

Front 2

display

Back 2

a presentation of merchandise to attract customers so they will examine it and buy it

Front 3

fixture

Back 3

permanent or moveable store furnishing that are used to hold or display merchandise

Front 4

Promotion

Back 4

any form of communication a business uses to inform, persuade, or remind people about its products or to enhance its image

Front 5

Promotional mix

Back 5

any combination of the four components of promotion; sales promotion, public relations and publicity, advertising, and personal selling

Front 6

Sales promotion

Back 6

a short-term incentive used to interest customers in buying products

Front 7

fashion show

Back 7

special events that are theatrical with live models presenting fashion apparel and accessories

Front 8

public relations

Back 8

a promotional technique that uses any form of communication to create a positive image for the business

Front 9

publicity

Back 9

any non-paid message that communicates information about a company's merchandise, services, and activities

Front 10

advertising

Back 10

a paid message that a business sends about its fashion products or ideas

Front 11

fashion promotional plan

Back 11

the detailed, written guide a business develops that states which promotional components will be used to reach specific goals in a designated period of time

Front 12

brand

Back 12

a name, design, or symbol that identifies a business or organization and its products

Front 13

licensing

Back 13

a legal agreement that gives manufacturers the exclusive right to produce and promote fashion products that display the name of a designer