Fashion From Concept To Consumer - Glossary Vocab

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Accessories

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Artiales such as jewelry, clothing, hats, handbags, and shoes, worn or carried to complete a fashion look.

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Acetate

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A man-made fiber of cellulose chains

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Acrylic

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A man-made fiber of cellulose chains.

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Advertising

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Any paid message in the media used to increase sales

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Advertising director

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The person in charge of the personnel and activities of the advertising department.

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alta moda

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The italian couture

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Apparel

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Clothing, not necessarily fashionable.

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Apparel industry

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The manufacturers, jobbers, and contractors engaged in the manufacture of clothing (also called the garment business, the needles trades, the rag trade).

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Artisans

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People who do skilled work with their hands

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Atelier

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The french term for designer workshop

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Automatic replenishment

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A store allows a manufacturer to restock basics without a purchase order, continuous open-to-buy.

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Balance

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visual weight in design

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Balance of trade

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The difference in value between a countries exports and imports.

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Base goods

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The solid fabric used as the basis for a group of sportswear

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bespoke

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the english term for made-to-measure men's suits

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bodies

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garment silhouettes

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book inventory

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the dollar value of inventory, as states in accounting records

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boutique

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the french word for a small shop with unusual clothing and atmosphere

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branch store

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a store owned and operated by a parent store; generally located in a suburban area under the name of the parent store.

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brand name

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a trade name that identifies a certain produce made by a particular producer

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brand portfolio

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a wide range of products under one brand

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brick and click

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and industry buzz word to describe retail stores that have web sites

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bridge fashion

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the style and price range between designer and better.

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buyer

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a merchandising executive responsible for planning, buying and selling merchandise.

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buying office

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an independent or store-owned office that is located at a market center and buys for one chain or for many stores.

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buying plan

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a general description of the types and quantities of merchandise that a buyer expects to purchase for delivery within a specific period.

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chain store organization

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a group of stores that sell essentially the same merchandise and are centrally owned, operated, and merchandised.

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classic

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a fashion that is long-lasting

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classification

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an assortment of related merchandise grouped together within a department store.

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collection

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a group of garments designed for a specific season

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commissionaire

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a store representative in a foreign city

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commodity merchandise

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standard, basic merchandise

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computer-aided design(CAD)

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An integrated computer system that aids designing and patternmaking, used in both textile and apparel design.

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consumer

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someone who buys merchandise

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consumer demand

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the effect consumers have on the marketplace

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consumer obsolescence

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the rejection of merchandise in favor of something newer, even though the "old" still have utility.

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contemporary styling

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Sophisticated, updated styling; originally designed for the age group that grew out of juniors.

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contractor

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an independent producer who does the sewing (sometimes the cutting) for manufacturers; an outside shop.

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converter

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a textile producer that buys greige goods from mills and dyes, prints, and finished it before selling it to a manufacturer.

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cooperative advertising

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advertising costs shared by a textiles producers, a manufacturer, and/or retailer.

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coordinated sportswear

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sportswear designed to mix and match interchangeably.

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corporate selling

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selling management to management, without the use of sales representatives.

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cotton

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a vegetable fiber from the ball of the cotton plant; the world's major textile fiber

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couture

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the french word for dressmaking; applied to fashion businesses that make clothes to order.

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croquis

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original painting of textiles designs

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custom-made

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apparel made to a customer's special order; cut and fitted to individual measurements; the opposite of ready-to-wear.

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cutter

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the person who cuts material during the manufacturing process.

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cut-to-order

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a company order to cut and produce a specif quantity of garments

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cut-to-stock

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a cutting order based on projected sales estimates

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database marketing

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using information about customers gathered from credit cards and other sources to plan marketing strategies

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demographics

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statistical studies of population characteristics such as birthrate, age distribution, or income.

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department store

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general merchandise store, including apparel, household goods, and furniture.

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designer

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a person employed to create ideas for garments or accessories in the fashion industry.

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design resource

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any resource from which a designer obtains ideas; can be trade newspapers, design reports, fashion magazines, museums, historic-costume, nature, theater, films, fabrics, and so on.

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design services

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reports and ideas available by subscription to manufacturers and retailers; predictives.

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direct-mail advertising

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any printed advertising distributed directly to specific prospects by mail

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discount retailing

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low-margin retailing; retailers able to offer inexpensive merchandising by buying in quantity and keeping operating costs low.

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discretionary income

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income left after basic necessities have been paid for.

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divisional merchandise manager

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a person in the middle management of a retail store; the executive responsible for the merchandising activities of a related group of departments; supervises buyers and assistants.

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doors

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fashion industry jargon for the number of retail stores at which a particular product is sold

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draping

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a method of making a pattern by draping fabric on a dress form

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electronic data interchange (EDI)

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The exchange of business data between two parties by means of computers

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electronic retailing

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shop-by-computer retailing

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elements of design

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design ingredients: color, fabric, line, and shape.

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ergonomics

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the development of workplace equipment and standards designed to improve the safety, health, and efficiency of workers.

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e-tailing

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an industry buzzword signifying electronic retailing.

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ethnic or folk costume

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traditional national or regional dress; often inspiration for fashion design.

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fabrication

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the selection of the appropriate fabric for a garment

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factory outlet stores

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stores that sell manufacturers' overruns directly to consumers

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fad

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a short-lived fashion

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fashion

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the prevailing style of any given time; implies change in style

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fashion cycle

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fashion change; refers to the introduction, acceptance and decline of a fashion.

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fashion director

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the fashion expert of an organization who works with designers or buyers to form the fashion image of the company.

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fashion editor

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the head fashion reporter at a magazine or newspaper who analyzes the fashion scene and interprets for readers.

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fashion forecast

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a prediction of fashion trends

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fashion groupd international

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an international association of professional women in the fashion business; founded in 1931

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fashion merchandising

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the planning required to have the right fashion merchandise available in the proper quantities and place at the right time and prices to meet consumer demand.

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fashion press

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reporters of fashion news for magazines and newspapers

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fashion retailing

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the business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers at a convenient location or via the internet, television, or catalogs.

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fashion trends

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new directions in fashion styling

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federation francaise de la couture

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french couture trade association composed of three main membership classifications and associated groups of manufacturers and artisans.

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fibers

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natural or synthetic strands from which yarns are made

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filament

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a continuous strand of fiber

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finishing

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the last treatments given to fabrics; the final handwork or final touches done to a garment.

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first pattern

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the trial pattern made in the design department for the sample garment

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flagship store

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the largest and most representative store in a chain organization.

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flax

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a natural fiber made from the stem of the flax plant and used to make linen.

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floor-ready standards

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a requirement by retailers that manufactureres have merchandise preticketed and on hangers, ready to be put on the selling floor.

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franchising

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the selling by a manufacturer of the rights to retail its merchandise

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full-fashioned knits

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knit garments with pieces shaped on the knitting machine

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furnishings

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men's clothing category, including shirts, accessories, and item sportswear.

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garment packages

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apparel manufacturing done by textiles producers

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generic name

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the family name given to each type of fiber

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grading

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the process of making a sample size pattern larger or smaller to make up a complete size range

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globalization

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the trend for manufacturers and retailers (and all businesses) to expand throughout the world.

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greige goods (gray goods)

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unbleached, unfinished fabrics bought by converters.

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gross margin

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the difference in dollars between nets sales and the cost of merchandise during a given period.

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haute couture

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dressmaking houses in paris that belong to the chambre syndicale of the federation francaise de la couture and meet the criteria to be on its couture creation list.

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imports

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goods made in a foreign country

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jacquard loom

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a loom invented by joseph jacquard in france in 1801 that weaves an elaborate pattern (such as damask, brocade, or tapestry) by controlling each wrap thread separately.

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items

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garments sold on an individual basis.

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JERSEY

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the basic construction of all weft knits

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jobber

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a middleman between the producer and the commercial consumer

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junior

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a size range of female apparel; in odd numbers 3-15

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knockoff

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a copy of a higher-priced style

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leased department

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within a store, a department run by an outside company

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licensing

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a manufacturer is given permission to use a designer's name or designs in return for a fee or percentage of sales.

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line

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an apparel manufacturer's collection of styles; also, visual direction in a design caused by seams, details, or trimming.

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line buying

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buying lines from reliable manufacturers

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linen

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a vegetable fiber derived from the woody stalk of the flax plant.

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loss leader

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an item sold at less than the regular wholesale price or the purpose of attracting retail buyers to other merchandise.

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MAGIC

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men's apparel guild in california, the world's largest men's apparel trade show, held each february and august in las vegas

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man-made fibers

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fibers made from cellulose in plants or from chemicals derived from petroleum, gas, and coal

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markdown

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the difference between the original retail price and a reduced price.

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marker

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a pattern layout put on top of the fabric for the cutter to follow

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market

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a group of potential customers, or the place, area, or time at which buyers and sellers meet to transact business.

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market driven

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responding to market or consumer needs

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marketing

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the process of planning, promoting, and selling merchandise.

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marketing chain

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the flow of product development, production, and distribution from concept to consumer.

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markup

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the difference between cost price and selling price

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mass production

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the production of merchandise in quantity

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media

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means of communication: newspaper, magazines, radio, TV, direct mail, and the web.

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merchandise plan

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a budget or projection of the sales goals of merchandise classification, a departments, or an entire store for a certain period, including the amount of stock required to achieve those sales.

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merchandise representatives

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consultants trained by manufacturers to train sales associates in the stores.

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misses

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a size range in feminine apparel in even numbers, 6 to 16

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mixed-use shopping centers

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shopping centers that have retail stores, restaurants, residential units, and perhaps movie theaters and office space.

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moda pronta

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italian ready-to-wear

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mode/moda

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a synonym for fashion; used mainly in europe

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modular manufacturing

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a manufacturing method utilizing a small group of people who work together to produce a finished garment.