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28 Cards in this Set
- Front
- Back
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Who purchased 20 pair of jeans from the streets and resold them to classmates in highschool?
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Tommy Hilfiger
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Tommy Hilfiger originally sold two which two stores exclusively?
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Macy and Tommy Hilfiger
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How many years has the Tommy Hilfiger name been on clothing?
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25
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Were was Tommy Hilfiger originally from?
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Elmira New York
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Which two areas did Tommy Hilfiger work before becoming a designer?
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gas station
sporting goods store |
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How old was Tommy Hilfiger when he opened his first store and what year did that occur? What was the name of the store? What was the foundation for the clothing?
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18...1984
black....or peoples place rock & roll |
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After Tommy Hilfiger opened his first store, how many years did it take for him to expand his store?
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1 year
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Tommy Hilfirger would sketch clothes he wanted to wear. He originally took bricks and stones and put in pockets and went to a laudry mat to do what?
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make stone washed jeans
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Tommy Hilfiger said that he put the "cart before the horse" and needed to learn economics because his business suffered this?
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bankruptcy
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The retalining industry leaders believed the fashion is all about?
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inspiring innovation
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Tommy Hilfiger promised to work for who, but instead called them back and told them he was not going to work for them but become competion for them. What year did this take place?
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Calvin Cline
1985 |
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How did Tommy Hilfiger originally sell his clothes to stores and who actually sold them?
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He sold the clothes from a duffelbag
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in 1989 Tommy Hilfiger helped devolpe what type of clothes? How long did the clothing line last? What did Tommy figure out about from this line of clothes?
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Coca Cola
only lasted 2 years learned about trends |
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Tommy Hilfiger wanted to design the _____________ ______________ brand.
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Global lifestyle
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Tommy opened a store in _________________ and a small store in _________________.
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London and Europe
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Tommy beleived that sailing, racing, formula 1, _______________, ____________, and ___________ helped publicize his clothing line.
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media
celebs music |
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In what what decade did Tommy Hilfiger introduce a new fragrance?
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90's
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Tommy Hilfiger hired ______________ & _____________ of rock and roll icons to use for advertising.
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sons & daughters
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Tommy Hilfiger wanted an ________________ ___________ family campaign. He wanted his clothing line to be cool classic American Brand.
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All American
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Tommy Hilfiger had 6 things as his top focus for his clothing line. What are the 6 things?
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affordability
accessible inspirational asperational amazing product amazing value |
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What three things helped influence the ways cultures adapt to fashion change.
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international exposure
global production promotional strategies |
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_________________ itself influences cultural behaviors.
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Globalization
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______________ _________________ is where we get ideas from others that are new to us; we reflect upon the usefulness of the new innovation and consider adopting it.
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cultural diffusion
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through which four things is our communication increased and internationalized which help the process of cultural diffusion.
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media
trade internet travel |
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Who was the chairman of the board, presiden, and CEO of Macy's
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Terry Lundgren
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Who was the founder of Tommy Hilfiger?
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Tommy Hilfiger
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Who is the founder and chief editorial, media, and content officer of the Martha Stewart Living Omnimedia, inc?
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Martha Stewart
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What two items have long been used to barter between neighbors, among community members and extending beyond communities to cross cultural trade routes?
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fibers
fabrics |
