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8 Cards in this Set
- Front
- Back
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Adaptations |
Designs that have all the dominant features of the style that inspired them but don't claim to be exact copies. |
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Marketing concept |
Always pleasing the customer by satisfying their needs and wants |
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Consumer |
Those who buy and wear the garments. They purchase and wear apparel as well as other goods. |
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Fashion |
A style that's accepted and used by the majority of a group at any given time. |
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Details |
The individual elements that give a silhouette it's shape. Including: trimmings, skirt, and pant length and width and shoulder, waist and sleeve treatment. |
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Marketing mix |
Product, place, price, promotion. Also called the four ps of marketing. |
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Line |
A collection of styles offered by a manufacturer or designer. |
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Marketing |
The process of developing, promoting and distributing the products to satisfy customers wants and needs. |
