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69 Cards in this Set

  • Front
  • Back
Color
strongest of all design elements
Achromatic
neutral or without color
Chromatic
hue, with color
Hue
the name of a color, difference between colors & color families
Value
lightness or darkness between neutrals or chromatic colors
*Changes by adding white or black
Lightness
tints
Darkness
shades
Intensity
brightness or dullness of a color
* Changes by adding gray value
Bright Yellow
most enlarging
Black
most reducing for the physical dimension
Seem to enlarge the wearer
warm hues
light values
bright intensities
Seem to reduce the size of wearer
cool hues
dark values
Monochromatic
a single hue (& its tints and shades)
Analogous
2-4 hues next to each other on the color wheel
Complementary
2 hues opposite each other on the color wheel
Double Complimentary
2 pairs of complements
ex: (yellow & violet, blue & orange)
Split Complimentary
any hue and the 2 adjacent to it's compliment
Triad
3 hues equally spaced on the color wheel
ex: (red, yellow, blue)
Accented Neutral
overall blend of neutrals except one
yellow
warm & best visibility
red
passion and love
bright blues, white, gray
coldness
To Appear Smaller
- dull colors
- med. or dark values
- sm. med. size motifs
- stripes uneven in size
To Add Dimension
- bright intese colors
- light values
- contrasting backgrounds
- large motifs, patterns
- stripes of equal width
4 "P"s in Marketing
Product
Placement
Price
Promotion
Best motivation for shopping
color & visibility
Visibility best when
placed next to compliment
Vivid Monochromatic
high intensity
*attention getting
Warmer Color
more visibility
Cooler Color
Less visibility
great visibility bad for
sustained attention
Marketing
Process of identifying consumer needs
services and ideas to create exchanges that satisfy individual and organizational objectives.
Retailing
the business activity of buying and selling goods and services to ultimate consumer
Wholesaling
All activities involved in selling goods & services to retailers
Merchandising
the business activity of planning and controlling of what is purchased and offered for sale.
Retailing Function
Plan and Control what is bought & sold to consumers
Production/ Wholesale function
Pland and control what is bougth & sold to businesses
Flow of merchandising Avtivities
Consumers

Wholesalers Retailers

Producers
Merchandising specific business acitivities designed to offer:
-the right merchandise
-at right price
-right time
-right quantities
-right place
Issues and Trends Influencing current merchandising strategies
-sameness in products
-lack customer loyalty
-emphasize customer service
-population(growth&migration)
- Desire for value added shopping experience
Sameness in Products
?
- product development
- store brands
- customized products
Lack Customer Loyalty
?
lifestyle merchandising
Emphasis on Customer Service
?
-Fax Ordering Service
- Online Purchase/ brick mortar return
-guest ameninty kiosks
- babysitting services
Population
-products targeted to ethnic markets
- emphasizing products to address needs of older pop.
- translation services
- locating stores in target areas
Desire for Value
-providing shopping experience as entertainment
commodity merchandise
standard basics
single brand stores
carry only private label
Vertical retailers
retailers who also maufactuer their own items
sole proprietorship
single person owns a store
doors
indiviual stores of chain stores
overruns
manufacturer's overproduces merchandise
Communication about apparel through:
advertising
visual merchandise displays
catalogs
publicity events-fash show
Goal of promotional communication
to increase salability of product
to achieve communication goal:
-raise AWARENESS of product
- increase PERCIEVED VALUE to stimulate product demand
(ex: celeb endorsed basketball shoes)
primary concern w/ promotion
conveying accurate info. about product
Print Advertising
-emphasis on picture not text
-in consumer mags (target audience)
TV advertising
-stronger imagery
-involvement of audience
-movement/ action
- viewed longer
-repeated - more exposure
Visual Merchandising
- internally promoting to other industry professionals
- store windows, interior settings~ experience product
-consider product interactions- info. intake
Origins of Dress
-Protection
-Decoration - psych. needs
-Modesty - not born with it
-Status
Functions of Dress
-gender differences
-age
-social status
-group membership
-ceremonial use
- enhancement of sexual attractiveness
historical continuity of fash
evolutionary outgrowth & elaboration
Dramatic changes
-unlikely in short time periods
-too innovative to be accepted
Culture
- distinctive way of life of a group of people
- beliefs or customs
-shared values
Global Village
-worl shrinking
-communication connects us-
Cosmopolitan Dress
-increased travel
-easy interaction
Dress
-assemblage of modifications of the body
-supplements of the body
Ethnic Dress
-captures the past of members of a group
-signify cultural heritage
Ethnic Dress is the
*opposite of World Fashion
Ethnic Dress includes
-borrowed items from other cultures
-variations ~ NOT STATIC over time
- not worn daily