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9 Cards in this Set
- Front
- Back
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Federal Communications Commission (FCC)
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any firm that uses broadcast media (telephone, radio, television) for marketing is affected by FCC rules
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Food and Drug Administration (FDA)
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enforces laws and regulations on foods, drugs, cosmetics and veterinary products
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Federal Trade Commission (FTC)
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enforces laws against deceptive advertising and product labeling regulations
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Median household income (US)
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50,740
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4 basic rights
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safety, voice, choice, satisfaction basic needs
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sensory branding/ atmospherics
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using the senses to affect a consumer response
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equation for margin
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maring = price - direct cost
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q scores include 2 factors
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awareness and appeal
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US Population
World Population |
307,392,430
6,782,849,732 |
