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118 Cards in this Set
- Front
- Back
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what does the class think about smarties
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51% think they are OKAY
26% think they taste great |
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does anyone own the internet
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NO. its thousands of networks
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internet is
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the fastest growing medium
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internet is shaped by
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the relationships of its users
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traditional media
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print
audio video |
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digital media ( multimedia, or multiplatform)
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all forms of emerging communication media ( combines TEXT GRAPHICS AND SOUND)
-video games, phones, mp3s |
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who speaks about convergence
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nicholas negroponte, MIT media lab
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media industries combinign
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technologies merging, new types of communication
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blackhawk down
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1st major newspaper convergence
Mark Bowden- online newspaper |
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social TV
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can blog about tv
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demand media is known for
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editor who have tight control of content
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STATS MONKEY
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creates simpe game stories
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a recent article in advertising age suggested
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untapped new form of advertising
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Frank Ahrens reported on
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washington post reporter who covered ENRON TRIAL for web, tv, and radio in addition to his news paper
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Frank Ahren's article suggested that
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journalists need multiple skills and need to write in different ways
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printer reporters put copy through
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"dullnes machine"
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web has no tolerance for
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"voice of authority"
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personality is the key to
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building a news audience
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dallas morning news sport blogs exemplify
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the new style in event-driven blog
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Mark Cubans says bloggers..
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are writing mostly opinions
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Mark Cuban says there are too many to..
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accredit them for the MAVS locker room
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dallas morning news says bloggers from accredited news organizations
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are different from amateurs
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according to steve yelvington, the 3 new roles for media companies are
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town crier, town square, and town expert
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daniel akst said
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internet has made self control a crucial personality trait for our age
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the internet offers
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a cornucopia of distracctions
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affluence
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allows us to buy or borrow much of whatever we want
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relative privacy removes
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social stigma
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digital media can interfere with communication
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addiction
removes inhibitions spreads false info hurts traditional communication |
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google is said to be
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making us stupid
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positives of digital media
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makes research faster
more power to audience more information available allows people to reconnect and communicate |
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smoking smarties illustrates
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the challenges for PR practitioners in the Digital age
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according to class discussions, the main skills of the internet age is
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self discipline
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robot journalists
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stats monkey, could sae journalists time or make them out of job
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robot editors
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daily puppy!
an algorith pumps out ideas |
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who wrote the hoop scoop blog
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a variety of DMN writers
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news media are traditionally strongest in what role
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town crier
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where do you get your news from
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47% of class from INTERNET
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#1 news website
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yahoO!
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public trust in press
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ranks very low in comparison to other groups.. only ranked above lawyers, wallstreet and congress
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towel snapping the pres
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george w bushs press relations reflect trends in the american news media
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trends in american news media
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importance of image
lack of trust btwn politicians and press message conrol decline of importance of mainstream press increasing partisanship |
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bushisms or plain speaking?
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was articulate before prez
press was bored all politicians misspeak just funny |
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bush neutralized bushisms
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self depreciating humor
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prescott bush
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very formal with press
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george HW bush
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tried to befriend press
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bill clinton
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SCANDALOUS...leaks..
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news organizations should
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be more open anout how they obtain news and the editing/writing process
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induvidual journalists shold
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reveal more information about their background that might influence coverage or interst audience
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key values for american jourlanism
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fairness, neutrality, objectivity
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media converging means
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NOT the end of the old
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saffos 30 year cycle
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new science into technology every 30 years
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what public institution has most recent public confidence according to recent Harris poll
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military
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where do most americans get thei news accoring to a recent CBS NYt poll
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television
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pack journalism
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writing similar stories
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bushs towel snapping tactics
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control agenda: transcendence
charm and intimiadation |
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which recent US President had best talent for message control
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george w bush
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which recent president had most amount of leaks from his white house
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bill clinton
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reporters that lived with army men with front line access
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embedded reporters
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what do reporters use to determines if its news
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conflict
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when did the embedding program start
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iraq war
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what element do politicians claim journalists emphasize the most
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conflict
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drudge report
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go to news reporter
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graduates in what journalism careeer have highest median salary
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cable tV
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geico caveman
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simplicity
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subservient chicken
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first advertising icon of the digital age
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advertising is
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any paid form on nonpersonal presentaion and promotion of ideas, goods, or services by an unidentified sponsor
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advertising is a medium. t/f?
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FALSe- it is media content that finances media
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advertising is the u.s. model for
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most media..lower cost for consumer
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subsriber financed
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elite audience
higher cost for consumer |
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governemtn supported..
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not dependent on market
government in control |
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travel brochures brought
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settlers
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1st newspaper ads
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short notces like classified. 1704
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ladies home journal
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1887
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1st radio ad
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1922 infomercial
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wheaties featured who on their radio campaign
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popeye
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tv advertisiing, first ad
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flinstones advertising winston cigarettes
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internet advertisments
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viral market and advertainment
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why did boorstin say advertising is the rhetoric of democracy
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democracy is about persuasion and choices
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what was the most important thing about wheaties campaign
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power of advertising
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what was main disadvantage of government?
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gov could censor news
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common characteristics of advertising
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ubiquity
repetition style attention grabbing |
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unique campaigns
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dos equis
college book stores down w/ students cooper mini gets creepy HBO blood for you |
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demographics
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sex age income status location occupation
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audience analysis
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defining audience
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tx rangers target
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affluent dallas residents
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federal trade comission 1914
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stop businesses that restric competition, injuire or decieve customers
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food and drug association
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oversee claims on food labels
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federal communications commission
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misleading or tasteless ads
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national avertisisng review council (NARC)
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hears complaints and sets policies
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the levelvision campaign was an example of
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ubiquity
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who criticized eclipse gum campaign
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a professional association
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criticism of advertising
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raises prices
we buy what we dont need limits entry into market debases culture |
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public relations is
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creating an understanding for, or goodwill towards a company person or product, then communicating that message to the various publics
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examples of publics
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students
parents tx legislatures |
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spinning
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negative: exxagerating good points, hiding or lyin about the bad
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PR image problem
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public doesnt trust PR
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PR practitioners fight negative image
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PRSA and other promote ethics and professionalism
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public relations in ancient times
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coins statues and stamps
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19th century PR
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PT barnum- brick with museum
Buffalo Bill- parade |
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both fans and critics of advertising agree that it
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affects prices
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when representing clinets, PR professionals compare themselves to
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lawyers
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thank yu for smoking is an example of
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negative opinion of Pr
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ida carbel
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oil muckraker
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muckrakers
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prompted businesses to fight back
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ivy lee
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father of public relations
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edward bernays
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1st book on public relations (PRSA)
code of ethics |
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publics relations professionals
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tell the truth
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rubics cube from persuit of happiness
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coach of will smith promoted product
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public relations is journalism
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PLUS
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slidevertising
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coffee company in amsterdam reached market with slides for projects that promoted free wifi and coffee
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3 types of PR
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financial
product crisis |
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also specialize by
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type of client
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product PR
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carmicheal lynch sponge
-rubics cube and jack links |
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odwyer awards for food PR
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levrock strategic communications
- united fresh produce association after e coli breakout |
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Fineman Pr
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foster farms
- no plumping |
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PR professionals must
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fight against spinmeister reputation
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PR is a highly
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PROFESSIONAL FIELD
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PR recquires
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journalism skills PLUS
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