Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
5 c's of pricing |
Company objectives Customers Competition Channel Costs |
|
|
Company objectives |
Profit, sales, competitor and customer orientations |
|
|
Customers |
Demand curve and price elasticity |
|
|
Competition |
Monopoly oligopoly monopolistic competition and pure competition |
|
|
Costs |
Fixed vs variable costs break even point |
|
|
Every day low procing |
Retail prices are at a level somewhere between the regular nonsale price and the deep discount sale prices |
|
|
High low procong |
Relies on promotion of sales during which prices are temporarily reduced |
|
|
Market penetration strategy |
Employs the existing marketing Mix and focuses the firms efforts on existing customers |
|
|
Price skimming |
selling products at a high price that innovators and early adapters will pay for and then lowering it once sales level out |
|
|
Pricing tactits |
Price building Markdowns Coupons Rebates Leasing |
