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12 Cards in this Set

  • Front
  • Back

Purpose of Evaluation Research:

- To scientifically determine the impact of a specific program, intervention, new method, or social policy.


- Form of Applied vs. Theoretical Research


Issues of Measurement (Evaluation Research):

1. Outcomes Measures


2. Experimental Context


3. Specifying Interventions


4. Specifying the Population


5. Operationalizing Success vs. Failure

Outcome Measures:

- Must be able to reliably and validly measure your outcome variable(s).

Experimental Context:

- Must measure aspects of the context on an experiment that possibly may affect the outcome variable.

Specifying Interventions:

- Need to accurately measure the program intervention or the experimental stimulus.

Specifying the Population:

- Must define the population of possible subjects for whom the program is appropriate.



- Also, need to control for other variables such as age, race, etc.

Operationalizing Success vs. Failure:

- Defining Success vs. Failure.


- Measuring success and Failure is NOT clear cut.


- Often, it comes down to Cost-Benefit Analysis.

Types of Evaluation Research Designs:

1. Experimental Designs


2. Quasi-Experimental Designs


3. Qualitative Evaluations


Experimental Designs:

- Randomly assign subject to Control and Experimental Groups, then measure before/after the experimental effect in both groups.


- Deals with all the potential problems of Internal Validity.

2 Quasi-Experimental Designs:

1. Time-Series Designs: Involves measurements taken over time with an intervention during the time series.


2. Multiple Time-Series Designs: Measurement of variable(s) over time in different locations or among different groups, ones which received the experimental stimulus (or program) and which did not

Qualitative Evaluations:

- Evaluations can also be less structured and more Qualitative than Quantitative.


- Many argue that the most effective evaluation research is one that combines Qualitative and Quantitative components.

Guidelines for Presenting Research Results to Non-Researchers:

1. Know Your Audience


2. Let the Data Answer your Questions


3. Make the Presentation of Data Simple


4. Parsimony in Numbers