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65 Cards in this Set
- Front
- Back
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Radio Promotion is what |
The process of securing radio airplay |
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What is responsible for the majority of record sales? |
Radio |
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4 Targeting Radio Categories |
Type - Commercial (terrestrial), Campus, Satellite, Syndicated, Internet, Galaxy Market - size, geography Format - Rock, Adult Contemporary, Country, Top 40, Urban, Classical, Jazz Language |
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Canada vs US (Name some comparisons) |
1) Size 2) CRTC/FCC 3) CDN Content 4) Density 5) |
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Airplay Decisions |
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Delivery |
CD - mail Digital |
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The Process of a Release |
1) Promoter calls Music Director announcing the upcoming release. Call Times 2) Delivery of Product 3) Follow up to showcase the record's positives and ask to be added 4) Music Director reviews trade magazines, online sources, considers current research and decides to add/not 5) Music Director decides to keep playing the record/not and whether to increase/decrease the frequency or add to peak time of day |
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4 Types of Tracking Results
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Soundscan Sales of CDs and music videos Broadcast Data Systems Airplay Big Champagne Tracks downloads Charts Billboard, Airplay Monitor, Radio & Records, etc |
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Advertising Marketing Methods |
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Television |
Reaches a wideaudience but can target through cable channels Benefit of sightand sound Capture viewers'attention Creates emotionalresponse High info content High cost No retention |
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Cinema |
Reaches a wideaudience but can be targeted geographically and therefore demographically Benefit ofsight/sound - superior quality Captive audience Creates emotionalresponse Medium cost No retention |
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Magazines |
High quality ads High info content High retention Good targeting Long lead time No audio |
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Newspapers |
Good localcoverage Short lead time Cost effective Can group ads bycategory Poor quality Short retention |
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Radio |
Music oriented Can sample product Short lead time High frequency High quality audio Segmentgeographically or by genre |
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Media Planning Questions (5) |
How many consumersdo I need to reach? In what type ofmedia should I advertise? Timing andfrequency of ads? What vehicles andmarkets should I choose?What choices aremost cost-effective? |
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Marketing Plan Considerations |
Marketing objectives Characteristics of the product (i.e. genre) Cost strategy Channels of distribution Promotion plans |
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Advertising Recorded Music |
Trade advertising Coordination with Publicity Dept Co-op Advertising |
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Media Buying Considerations |
Budget Target Market Media Timing Partners - Co-op Artist Relations |
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Publicity |
The objective of music publicity is to place nonpaid promotional (and informational) messages on behalf of the artist's recorded music project Published articles & TV stories tend to add credibility to the artist in a way that paid ads can't |
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Label Publicity Dept |
Director/manager of publicty Reports to President / Marketing Dept / Creative Services Dept Staff publicists - day to day planning and activities Independent publicist |
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Database |
In-house / subscription service Up to date Categorized Contact - email, fax, mail, phone, or in person Website |
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5 Purposes of a Press Release |
To announce the release of an album To announce a concert tour To publicize an event involving the artist To announce a nomination or winning of an award / contest To offer other newsworthy items of interest to the media |
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Contents of a Press Release |
Headline Date, email, fax, address, website, social media Answer - 5 Ws + H Sources of further info Third person Factual - no hype Targeted for media |
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Bio |
Artist background, accomplishments, goals and interests Clear intro that defines the artist and music genre |
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Press Kit |
Cover letter Press release Bio CD with detailed track info High res photos on disk Discography EPK Press clippings Press area on website |
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Photos & Video |
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Image |
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Targeted Publicity |
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Daily Newspapers |
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Lifestyle / Entertainment Magazines |
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Entertainment Weeklies |
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Music Magazines |
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Fanzines |
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Trade Publications |
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Internet |
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Publicity Plan |
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Follow Up |
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Music Videos |
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Music Video Considerations |
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Uses of a Music Video |
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Independent Radio Promo |
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Markets for Video Pools |
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Television |
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TV Features |
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Promotion Methods |
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Internet |
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Internet Marketing Rules |
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Developing a Website |
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Web Hosting |
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Website Goals |
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randing |
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Create Demand for Artist's Products |
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Community |
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E-Commerce |
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Website Promotion on the Internet |
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Directories |
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Linking |
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Viral Marketing |
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Discussion Groups |
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Offline Promotion |
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Grass Roots Marketing |
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Word-of-Mouth Forms |
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Factors that influence Purchases |
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