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40 Cards in this Set
- Front
- Back
Pathos Appeal |
-Relies on Feelings -Essence is Passion -Dramatic examples -uses control over tone & connotation |
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Ethos Appeal |
-Writer's character is basis for appeal -person is integrity, knowledge, and good moral character -appeals to sense on how people should behave |
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Logos Appeal |
-series of reasonable observations and a conclusion to establish reliable claim or position -appeals to common sense and intelligence -cannot be solely relied on because lacks emotional appeal and ethical appeal |
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Fallacies |
-errors in logic -these weaken arguments and need to be eliminated |
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Emotional fallacies |
unfairly appeal to the audience's emotions |
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Ethical fallacies |
unreasonably advance the writer's own authority and character |
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Logical fallacies |
depends upon faulty logic |
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Oversimplification *emotional |
provides easy answers to complicated questions, often by appealing to emotions rather than logic |
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Red Herrings *emotional |
uses misleading or unrelated evidence to support a conclusion |
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Example of Red Herring |
"COC should pave the staff parking spots behind the office. Besides I can never find a parking spot on campus anyway" misleading |
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Example of Oversimplification |
The painting is worthless because I don't recognize the artist. |
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Scare Tactics *emotional |
Try to Frighten people into agreeing with the arguer by threatening then or predicting unrealistically dire consequences |
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Example of Scare Tactics |
If you don't support the party' tax plan, you and your family will be reduced to poverty. |
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Ad Populum/ Bandwagon *emotional |
encourage an audience to agree with the writer because everyone else is doing so |
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Example of Ad Populum/ Bandwagon |
Paris Hilton carries a small dog in her purse, so you can buy a hairless Chihuahua and put it in your Louis Vuitton |
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Glittering Generalities *emotional |
emotionally - appealing words that are meant to evoke action. Words sound great, but have no real reasoning behind or support for claim. |
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Example of Glittering Generalities |
Words like freedom, honor, and Democracy. |
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False Authority *ethical |
asks audience to agree with the assertion of a writer based simply on his or her character or the authority of another person or institution who may not be fully qualified to offer that assertion. |
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Example of False Authority |
My high school teacher said X, so it must be true. |
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Using Authority Instead of Evidence *ethical |
someone offers personal authority as proof |
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Example of Using Authority Instead of Evidence |
Trust ME, my bff wouldn't do that. |
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Failing to Accept the Burden of Proof *ethical |
assertion of a claim without presenting a reasoned argument to support it. The author just makes bold statements that he asserts to be true and goes on making them |
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Guilt by Association/ Transfer *ethical |
calls a person's character into question by examining the character of the person's associates |
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Example of Guilt by Association/ Transfer |
Amy, Sara's friend, robbed a bank; therefore, Sara is a delinquent |
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Name Calling *ethical |
arguments attack a person's character rather than that person's reasoning. |
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Example of Name Calling |
X is not good enough to be this because they frown too much and is short. |
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Lying *ethical |
When Hitler says: "If you say a lie often enough, people will begin to believe it. |
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Plain Folks *ethical |
an approach that politicians use too make a candidate seem like an everyday person in order to seem more trustworthy and credible |
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Example of Plain Folks |
X may be famous, but when he/she talks about his family, they are just like any other mother or father. |
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Hasty Generalizations *logical |
draw general and premature conclusions from scanty evidence |
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Example of Hasty Generalizations |
I wouldn't eat at that restaurant - the only time ate there, my entree was undercooked. |
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Faulty Causality *logical |
arguments confuse chronology with causation: one event can occur after another without being caused by it. |
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Example of Faulty Causality |
Eating 5 candy bars and drinking 2 sodas before a test helps me get better grades. I did that and got an A on my last test in history. -doesn't explain how much they studied and how easy the test was. |
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Stacked Evidence *logical |
represents only one side of the issue, thus distorting the issue. the author only selects evidence that supports his argument. no opposition. |
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Example of Stacked Evidence |
Cats are superior to dogs because they are cleaner, cuter, and more independent. |
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Circular Reasoning *logical |
writer simply restates the claim in a different way; such an argument is circular: trying to prove one idea with another idea that is too similar to the first idea. |
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Example of Circular Reasoning |
These movies are popular because they make so much money. They make a lot of money because they are popular. -No proof |
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Repetition *logical |
drums the message into the target audience's subconscious by repeating key words or phrases over and over until resistance to the message weakens, and the target audience eventually accepts it |
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Pinpointing the Enemy *logical |
a person often tries to find an enemy, real or imagined, to attack. This unites everybody against the enemy and encourages them to stop viewing the person as the enemy. Creates a scapegoat. |
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Rhetorical Question *logical |
when a a person peppers his/her speeches with questions which he/she intends to answer himself. Not wanting listeners to answer them because he/she doesn't want them to think for themselves. |