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40 Cards in this Set

  • Front
  • Back

Pathos Appeal

-Relies on Feelings


-Essence is Passion


-Dramatic examples


-uses control over tone & connotation

Ethos Appeal

-Writer's character is basis for appeal


-person is integrity, knowledge, and good moral character


-appeals to sense on how people should behave

Logos Appeal

-series of reasonable observations and a conclusion to establish reliable claim or position


-appeals to common sense and intelligence


-cannot be solely relied on because lacks emotional appeal and ethical appeal

Fallacies

-errors in logic


-these weaken arguments and need to be eliminated

Emotional fallacies

unfairly appeal to the audience's emotions



Ethical fallacies

unreasonably advance the writer's own authority and character

Logical fallacies

depends upon faulty logic

Oversimplification


*emotional

provides easy answers to complicated questions, often by appealing to emotions rather than logic

Red Herrings


*emotional

uses misleading or unrelated evidence to support a conclusion

Example of Red Herring

"COC should pave the staff parking spots behind the office. Besides I can never find a parking spot on campus anyway"


misleading

Example of Oversimplification

The painting is worthless because I don't recognize the artist.

Scare Tactics


*emotional

Try to Frighten people into agreeing with the arguer by threatening then or predicting unrealistically dire consequences

Example of Scare Tactics

If you don't support the party' tax plan, you and your family will be reduced to poverty.

Ad Populum/ Bandwagon


*emotional

encourage an audience to agree with the writer because everyone else is doing so

Example of Ad Populum/ Bandwagon

Paris Hilton carries a small dog in her purse, so you can buy a hairless Chihuahua and put it in your Louis Vuitton

Glittering Generalities


*emotional

emotionally - appealing words that are meant to evoke action. Words sound great, but have no real reasoning behind or support for claim.

Example of Glittering Generalities

Words like freedom, honor, and Democracy.

False Authority


*ethical

asks audience to agree with the assertion of a writer based simply on his or her character or the authority of another person or institution who may not be fully qualified to offer that assertion.

Example of False Authority

My high school teacher said X, so it must be true.

Using Authority Instead of Evidence


*ethical

someone offers personal authority as proof

Example of Using Authority Instead of Evidence

Trust ME, my bff wouldn't do that.

Failing to Accept the Burden of Proof


*ethical

assertion of a claim without presenting a reasoned argument to support it. The author just makes bold statements that he asserts to be true and goes on making them

Guilt by Association/ Transfer


*ethical

calls a person's character into question by examining the character of the person's associates

Example of Guilt by Association/ Transfer

Amy, Sara's friend, robbed a bank; therefore, Sara is a delinquent

Name Calling


*ethical

arguments attack a person's character rather than that person's reasoning.

Example of Name Calling

X is not good enough to be this because they frown too much and is short.

Lying


*ethical

When Hitler says: "If you say a lie often enough, people will begin to believe it.

Plain Folks


*ethical

an approach that politicians use too make a candidate seem like an everyday person in order to seem more trustworthy and credible

Example of Plain Folks

X may be famous, but when he/she talks about his family, they are just like any other mother or father.

Hasty Generalizations


*logical

draw general and premature conclusions from scanty evidence

Example of Hasty Generalizations

I wouldn't eat at that restaurant - the only time ate there, my entree was undercooked.

Faulty Causality


*logical

arguments confuse chronology with causation: one event can occur after another without being caused by it.

Example of Faulty Causality

Eating 5 candy bars and drinking 2 sodas before a test helps me get better grades. I did that and got an A on my last test in history.


-doesn't explain how much they studied and how easy the test was.

Stacked Evidence


*logical

represents only one side of the issue, thus distorting the issue. the author only selects evidence that supports his argument. no opposition.

Example of Stacked Evidence

Cats are superior to dogs because they are cleaner, cuter, and more independent.

Circular Reasoning


*logical

writer simply restates the claim in a different way; such an argument is circular: trying to prove one idea with another idea that is too similar to the first idea.

Example of Circular Reasoning

These movies are popular because they make so much money. They make a lot of money because they are popular.


-No proof

Repetition


*logical

drums the message into the target audience's subconscious by repeating key words or phrases over and over until resistance to the message weakens, and the target audience eventually accepts it

Pinpointing the Enemy


*logical

a person often tries to find an enemy, real or imagined, to attack. This unites everybody against the enemy and encourages them to stop viewing the person as the enemy. Creates a scapegoat.

Rhetorical Question


*logical

when a a person peppers his/her speeches with questions which he/she intends to answer himself. Not wanting listeners to answer them because he/she doesn't want them to think for themselves.