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28 Cards in this Set

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  • Back
Advertising
A paid, medicated, for of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.
Brand Name
Name used to distinguish one product from it's competitors. It can apply to a single product, an entire product line, or even a company.
Consumer Stimulants
Promotional efforts designed to stimulate short-term purchasing behavior. Coupons, premiums, and samples are examples of consumer stimulants.
Eyetracking
A research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements.
FCC
Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.
FTC
Federal Trade Commission. The federal agency primarily responsible for regulating national advertising.
Generic
Products not associated with a private or national brand name.
Tag Lines
A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.
Target Audience
A specified audience or demographic group for which an advertising message is designed
Know the Steps of the Writing Process
Prewriting, Drafting, & Revising
Know Types of prewriting discussed
Brainstorming, Outlining, Webbing, Free Writing
Know the parts (and their functions) of an essay
Intro-invitation to reader
Body-Supports purpose
Conclusion-final thoughts
Why did Morgan Spurlock go on the 30-day mcdiet
Spurlock wanted to know whether or not a steady diet of fast food would be detrimental to ones health.
How much weight he gained
24 1/2 pds
One physical malady he suffered
shortness of breath
3 McDonalds offerings that have no sugar (excluding water and coffee)
hashbrowns, fries, & chicken nuggets
The decision handed down by the judge deciding the case
The judge ruled that there was no compelling evidence to hold McDonalds libel for the girls weight gain.
Black
Mysterious & dark, modern & edgy, formal
White
Clean& antiseptic
pure & innocent
Red
power, sex, agression
speed, violence
Yellow
high energy, cheery
red + yellow= hunger
Blue
Calming, relaxing
Green
Wealth
Brown
Masculine, solid, sturdy
Purple
Rich, royalty
Pink
Feminine, soft
Gray
ambiguity, androgany, no clear definition; fuzzy
Red White & Blue
Patriotism