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28 Cards in this Set
- Front
- Back
Advertising
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A paid, medicated, for of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.
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Brand Name
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Name used to distinguish one product from it's competitors. It can apply to a single product, an entire product line, or even a company.
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Consumer Stimulants
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Promotional efforts designed to stimulate short-term purchasing behavior. Coupons, premiums, and samples are examples of consumer stimulants.
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Eyetracking
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A research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements.
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FCC
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Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.
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FTC
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Federal Trade Commission. The federal agency primarily responsible for regulating national advertising.
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Generic
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Products not associated with a private or national brand name.
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Tag Lines
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A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.
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Target Audience
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A specified audience or demographic group for which an advertising message is designed
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Know the Steps of the Writing Process
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Prewriting, Drafting, & Revising
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Know Types of prewriting discussed
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Brainstorming, Outlining, Webbing, Free Writing
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Know the parts (and their functions) of an essay
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Intro-invitation to reader
Body-Supports purpose Conclusion-final thoughts |
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Why did Morgan Spurlock go on the 30-day mcdiet
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Spurlock wanted to know whether or not a steady diet of fast food would be detrimental to ones health.
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How much weight he gained
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24 1/2 pds
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One physical malady he suffered
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shortness of breath
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3 McDonalds offerings that have no sugar (excluding water and coffee)
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hashbrowns, fries, & chicken nuggets
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The decision handed down by the judge deciding the case
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The judge ruled that there was no compelling evidence to hold McDonalds libel for the girls weight gain.
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Black
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Mysterious & dark, modern & edgy, formal
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White
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Clean& antiseptic
pure & innocent |
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Red
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power, sex, agression
speed, violence |
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Yellow
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high energy, cheery
red + yellow= hunger |
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Blue
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Calming, relaxing
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Green
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Wealth
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Brown
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Masculine, solid, sturdy
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Purple
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Rich, royalty
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Pink
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Feminine, soft
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Gray
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ambiguity, androgany, no clear definition; fuzzy
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Red White & Blue
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Patriotism
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