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6 Cards in this Set

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A course of reasoning aimed at demonstrating truth or falsehood.
argument
The character, or persona, of the writer as perceived by the reader.
ethos
Refers to the logical content of communication, including the information being presented and the organizational structure of that information.
logos
The anticipated emotional reaction of the audience to the content of a speech or written work.
pathos
The act of inducing others to undertake a course of action or embrace a point of view.
persuasion
The art or study of using language effectively and persuasively
rhetoric