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50 Cards in this Set
- Front
- Back
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The four major departments of a radio or television station are what?
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Engineering, programming, operations, sales
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The person that is the head of all departments and answers to ownership is known as the
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general manager/station manager
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A television _____ is "simultaneous broadcasting of an identical program by two or more connected stations."
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network
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Local affiliates are able to make money by selling local spots called
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adjacencies
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According to your book, typically more than half of prime time viewing occurs on __________
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broadcast network
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Electronic media acquire program content from 3 basic distribution sources, which are:
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local, syndicated, and network
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The two types of syndicated programming are
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first-run and off-network
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True or false? Radio frequency determines wavelength
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True
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AM radio waves propagate from an antenna by traveling as ____ and ____ waves
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ground and sky
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FM radio waves propagate from an antenna by traveling as _____ waves
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direct
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_____ takes an all-encompassing look at the power of television to influence people’s perceptions about the world in which they live.
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cultivation theory
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_____ suggests that much learning takes place through observing and modeling the behavior of others.
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social learning theory
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the name of the unit of measurement that determines the power of a frequency
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wattage
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the name of the unit of measurement that determines the power of a frequency
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wattage
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when doing an analysis of a target audience, what term describes a listener’s age, gender, etc.?
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demographics
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when does an analysis of a target audience, what term describes a listener’s behavior or tastes?
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psychographics
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a radio wave is measured in cycles (called hertz) per _____
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second
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This theory states that the more a person watches TV the more they believe what they see on TV
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cultivation theory
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True or false? ABC was originally one of the NBC networks.
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true
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A radio station, TV station, or other wireless transmission that operates at a frequency of 40 mega-hertz is HOW many cycles per second?
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40 million
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1 kilohertz equals how many hertz?
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1 thousand hertz
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1 megahertz equals how many hertz?
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1 million hertz
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1 gigahertz equals how many hertz
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1 billion hertz
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A form of research that interprets a happening is called
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qualitative
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A form of research that measures or counts happening is called
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quantitative
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The name of the stage in which one looks at their data, findings, or results is
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analysis
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The name of the chosen process that one carries out to answer a research question is
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method
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A _____ is a percentage of televisions IN-USE.
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share
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A _____ is a percentage of ALL televisions, even those not turned on.
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rating
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a designated ______ area
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market
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A PPM reads inaudible signals transmitted ...
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true
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_____ is the company responsible for the measurement of television ratings.
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Nielsen
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The _____ act of 1927 was the first attempt to regulate broadcasting.
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radio
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The _____ was created out of the 1934 Communication Act.
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FCC (Federal Communications Commission)
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What does the FCC stand for?
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Federal Communications Commission
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Cable systems are _____.
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franchised
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True or false? Rules allow foreign radio control.
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false
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True or false? Indecency and obscenity are both unprotected by the constitution.
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false
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Broadcasters must give equal time to politicians.
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false
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The fairness doctrine *currently* makes stations air opposing viewpoints.
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false
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Broadcasters get a lot of freedom from government to choose/deny advertisements.
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true?
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Something within the public _____ is outside of copyright (the creator's death + 70 years).
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domain
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The three primary types of wires are
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Fiber-optic, coaxial, and twisted pairs
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These cables use glass strands
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fiber-optic
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These cables have been used by cable companies for high bandwidth
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coaxial
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These cables have been used for plain-old television services.
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twisted pairs
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A satellite's _____ is its coverage area.
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footprint
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primarily used by radio station, this is the type of programming that a station chooses to go with. They try to attract a specific target audience, but in order to do that they need a schedule that is of interest to an audience.
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format
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the process of breaking the day into different times in which there are more or less listeners/viewers at certain times
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dayparts
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a station that is owned by one of the networks or a parent company of one of the networks -- usually in a major market.
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O&O / owned and operated
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