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30 Cards in this Set

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entertainment marketing
process of developing, promoting, and distributing products and goods and services to satisfy customer needs and wants through entertainment or any diversion amusement, or method of occupying time
opportunity cost
the value of things you give up in order to make another product
two types of opportunity cost
1. individual
2. corporate
two types of income
1. discretionary
2. disposable
discretionary income
needs
ex
bills
disposable income
spent on ent. products
cross selling
selling customer additional products tied to one name
sole proprietorship
one owner
partnership
2 or more owners
conglomerate
many companies-form one large company
oligopoly
few companies dominate market
how much does it costs to make moves
$90 million
how else do movies make money
theater, rental, merchandise, dvd, ppv, cable, overseas
union that represents radio industry
AFTRA
aftra stands for
american federation of television and radio artists
sequenced diagram of the commerical that is presented to the company for approval
story board
information about the casting for the commerical (what type of actor they are looking for)
breakdown
contacted by an advertising agency and is part of producing the commercial. gives the talent agent the breakdown
casting agent
creative part of the commercial, develops ideas for the ads based on research
advertising agency
union standard wages for an acting job
scale
company that represents actors and actresses, sends them to auditions, contacted by the casting agent, take a standard fee or percentage for money earned by actors
talent agency
gathers info about consumers needs and wants
marketing research firm
union that represents actors and actresses for tv and film
SAG
sag stands for
screen actors guild
represents a group of actors that is sent to the talent agent. takes a negotiated percentage of the actors earnings
manager
provides a product or service
company
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