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30 Cards in this Set
- Front
- Back
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entertainment marketing
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process of developing, promoting, and distributing products and goods and services to satisfy customer needs and wants through entertainment or any diversion amusement, or method of occupying time
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opportunity cost
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the value of things you give up in order to make another product
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two types of opportunity cost
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1. individual
2. corporate |
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two types of income
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1. discretionary
2. disposable |
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discretionary income
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needs
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ex
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bills
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disposable income
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spent on ent. products
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cross selling
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selling customer additional products tied to one name
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sole proprietorship
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one owner
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partnership
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2 or more owners
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conglomerate
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many companies-form one large company
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oligopoly
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few companies dominate market
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how much does it costs to make moves
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$90 million
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how else do movies make money
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theater, rental, merchandise, dvd, ppv, cable, overseas
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union that represents radio industry
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AFTRA
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aftra stands for
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american federation of television and radio artists
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sequenced diagram of the commerical that is presented to the company for approval
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story board
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information about the casting for the commerical (what type of actor they are looking for)
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breakdown
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contacted by an advertising agency and is part of producing the commercial. gives the talent agent the breakdown
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casting agent
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creative part of the commercial, develops ideas for the ads based on research
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advertising agency
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union standard wages for an acting job
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scale
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company that represents actors and actresses, sends them to auditions, contacted by the casting agent, take a standard fee or percentage for money earned by actors
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talent agency
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gathers info about consumers needs and wants
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marketing research firm
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union that represents actors and actresses for tv and film
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SAG
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sag stands for
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screen actors guild
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represents a group of actors that is sent to the talent agent. takes a negotiated percentage of the actors earnings
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manager
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provides a product or service
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company
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