Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
Rhetoric |
The language a writer or speaker uses to persuade an audience. |
|
Documentary Film |
A nonfiction motion picture intended to document or record some aspect of real life, primarily for the purpose of instruction or maintaining a historical record. |
|
Expository writing |
A form of writing whose purpose is to explain or inform. |
|
Media |
The various means of mass communication, such as radio, tv, newspaper and magazines. |
|
Audience |
The intended readers of specific types of texts or the viewers of a program or performance. |
|
Consumerism |
The buying and consuming of goods and products; the belief that it is is good to buy and consume goods and services. |
|
Advertising |
The use of print, graphics, or videos to persuade people to buy a products or use a service. |
|
Purpose
|
The reason for writing; what the writer hopes to accomplish. |
|
Unfinished claim |
Advertisers may intentionally make a comparison but not finish the comparison. Ex: “ The battery has more power to get the job done right.” Ask yourself. More power than what? |
|
Rhetorical claim |
Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product. |
|
Weasel Words |
Advertisers sometimes use words or phrases that seem significant, but on closer inspections are actually meaningless. Ex: help, virtually, look like, fights, and the best. |
|
Transfer |
This technique wants you to associate the good feelings created in the ad with the product. |
|
Facts and Figures |
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product |
|
Testimonial |
Advertisers use celebrities and regular people to endorse products. |
|
Avant-Garde |
This technique is the opposite of bandwagon. Advertisers make it seem that the product is so new that you will be the first on the block to have it. Only the super-cool people like you will even know about this product. |