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15 Cards in this Set

  • Front
  • Back

Rhetoric

The language a writer or speaker uses to persuade an audience.

Documentary Film

A nonfiction motion picture intended to document or record some aspect of real life, primarily for the purpose of instruction or maintaining a historical record.

Expository writing

A form of writing whose purpose is to explain or inform.

Media

The various means of mass communication, such as radio, tv, newspaper and magazines.

Audience

The intended readers of specific types of texts or the viewers of a program or performance.

Consumerism

The buying and consuming of goods and products; the belief that it is is good to buy and consume goods and services.

Advertising

The use of print, graphics, or videos to persuade people to buy a products or use a service.

Purpose

The reason for writing; what the writer hopes to accomplish.

Unfinished claim

Advertisers may intentionally make a comparison but not finish the comparison. Ex: “ The battery has more power to get the job done right.” Ask yourself. More power than what?

Rhetorical claim

Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product.

Weasel Words

Advertisers sometimes use words or phrases that seem significant, but on closer inspections are actually meaningless. Ex: help, virtually, look like, fights, and the best.

Transfer

This technique wants you to associate the good feelings created in the ad with the product.

Facts and Figures

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

Testimonial

Advertisers use celebrities and regular people to endorse products.

Avant-Garde

This technique is the opposite of bandwagon. Advertisers make it seem that the product is so new that you will be the first on the block to have it. Only the super-cool people like you will even know about this product.